Griin Raises $2M, Led by New York-Based Circular Economy Investor, Closed Loop Partners

By Ramat Gan, Israel (PRUnderground)

Dec 09, 2020

This investment round reflects the opportunity for circular solutions that increase efficiencies, reduce costs, and protect the environment. The investment will provide the Israeli startup additional resources to continue innovation on its patent-pending system that integrates autonomous, rapid, and smoke-free roasting at the point of consumption. This shift is instrumental in eliminating both unnecessary international transportation of coffee beans to centralized roasting facilities and eliminating multilaminate packaging required to artificially preserve the freshness of previously roasted coffee. Griin is now entering its pilot stage in Israeli corporate offices of the world’s tech giants.

Griin, a pioneer in on-demand zero-pollution roasting, today announced it has secured $2M in Seed Round investment, led by Closed Loop Ventures Group, the early-stage investment arm of Closed Loop Partners. Griin’s countertop roasting solution is poised to change the commerce of coffee by bringing green coffee beans directly to the forefront of the trade and into the hands of the consumer, focusing on the workplace coffee segment. Doing so eliminates unnecessary international transportation of coffee beans to centralized roasting facilities and the multilaminate packaging required to artificially preserve the freshness of previously roasted coffee On demand roasting offers an elevated experience with a better quality for the most sustainable cup of coffee.

The investment by Closed Loop Partners, a leading circular economy-focused investment firm will enable the company to complete the initial rollout of the company’s roasting add-on appliance which fits on top of any bean-to-cup coffee machine. Griin’s appliance is powered by state-of-the-art proprietary volumetric roasting technology and orchestrated by deep-learning algorithms, ensuring a clean, rapid, and eco friendly solution. The compact desktop roaster is complemented by a supply of specialty coffee secured via griin’s direct sourcing operation.

“We are thrilled to partner with Closed Loop Partners for their resources, guidance, and many years in promoting the shift to a circular economy with their leading corporate partners including Starbucks, Nestlé and others. This funding round will allow us to release our first product to market in the enterprise high-tech market segment,” said griin CEO, Yuval Weisglass.

The office coffee market has seen incredible growth over the past five years. Vending Market Watch estimates a CAGR of 5.46% bringing the market to a whopping $19.31B by 2024. High-end bean-to-cup solutions comprise 50% of weight sales, while contributing to ~80% of the revenues. Griin is leading the on-demand roasting revolution alongside growing market demand for higher quality and sustainable office coffee solutions.

“Griin’s technology has immense potential for impact by vertically integrating the coffee roasting process at the point of consumption. Today, coffee supply chains are overly complex and inefficient, with a lot of landfill-bound packaging, culminating in high costs and a lower quality product for end-consumers,” says Ron Gonen, CEO of Closed Loop Partners. “Griin’s economy of green coffee beans increases efficiencies and streamlines processes, creating a higher quality, fresher product, while eliminating waste.”

Griin plans to continue to work on R&D projects and pilots with enterprise high-tech companies and will expand its market to additional territories, including US, Europe, and Australia.

About griin

griin is a deep-tech startup pioneering an innovative coffee roasting solution. griin’s proprietary, patent-pending technology uses volumetric heating to roast green coffee beans, enabling an optimal technique for non-industrial coffee roasting with the highest quality of fresh coffee for consumers.

At scale, this solution has the potential to decentralize the coffee supply chain, leading to a more balanced profit share for coffee producers and resellers, while dramatically improving various aspects of sustainability. The Israel based company was founded by three experienced entrepreneurs with the vision of disrupting the coffee market by providing an innovative roasting solution, focusing initially on the office/workplace segment. Learn more at https://www.griin.tech.

About Closed Loop Partners

Closed Loop Partners is a New York-based investment firm comprised of venture capital, growth equity, private equity, project finance, and an innovation center focused on building the circular economy. Investors include many of the world’s largest consumer goods companies and family offices interested in investments that provide strong financial returns and tangible social impact. Learn more at www.closedlooppartners.com.