Identify, test and scale new designs and delivery solutions to get goods home.
Involve stakeholders from across the entire value chain, incorporating insights from customers to manufacturers to recycling facilities.
Collaborate with policymakers, industry associations, and NGOs, among others, to educate on best practices and incentivize optimal, waste-free systems.
Connect the dots across the lifecycle of products; new designs must align and bring value to the recovery systems that handle them after-use.
Leverage brand influence to unlock catalytic capital and scale new designs, while also strengthening recovery systems to recapture valuable materials.