Our Vision

We envision a system where foodservice packaging materials are kept in circulation and designed with their next life and use in mind. By advancing innovative material solutions and scalable reuse models, while unlocking infrastructure pathways for recovery, we look to identify, accelerate and scale commercially viable and circular foodservice packaging solutions.


Our Three-Step Approach


To push the boundaries of the status quo and see what could be possible


To ensure that new innovations align with infrastructure and are viable when brought to market


To drive industry-wide change and create long-term impact

Our Approach In Action

Our flagship initiative, NextGen Cup, is the first example of how we bring our approach to life.