THE BUSINESS ACCELERATOR
BRINGING IDEAS TO LIFE
The NextGen Circular Business Accelerator brought to market new and innovative cup solutions. We took selected winning ideas from the Cup Challenge to the next level, helping us get closer to a waste-free future––one in which valuable materials from cups remain in the supply chain and are diverted from landfill.
With leading brands, industry experts and innovators coming together for the NextGen Consortium, the Business Accelerator was poised to make strides in advancing sustainable design across the globe. It provided a unique and exciting platform for the cross-fertilization of ideas and innovation.
Over a period of six months, the Business Accelerator offered selected winners access to a network of experts, business and technical resources and testing opportunities to ensure that their innovations could successfully scale to serve the needs of the industry.
Piloting in Action
We continue to bring NextGen cups to market through in-market trials and pilots with brand partners and at cafes across the country. Read more about our most recent pilots in the San Francisco Bay Area below.
Category One: Reusable Cup Service Models
CLUBZERØ (formerly CupClub)
Category Two: Innovative Cup & Cup Liners
Category Three: New Materials
“No one is satisfied with the incremental industry progress made to date, it’s just not moving fast enough. This is a moon shot for sustainability to work together as an industry to bring a fully recyclable and compostable cup to the market.”