THE BUSINESS ACCELERATOR
BRINGING IDEAS TO LIFE
The NextGen Circular Business Accelerator brought to market new and innovative cup solutions. We took selected winning ideas from the Cup Challenge to the next level, helping us get closer to a waste-free future––one in which valuable materials from cups remain in the supply chain and are diverted from landfill.
With leading brands, industry experts and innovators coming together for the NextGen Consortium, the Business Accelerator was poised to make strides in advancing sustainable design across the globe. It provided a unique and exciting platform for the cross-fertilization of ideas and innovation.
Over a period of six months, the Business Accelerator offered selected winners access to a network of experts, business and technical resources and testing opportunities to ensure that their innovations could successfully scale to serve the needs of the industry.