Piloting Innovations

Testing Solutions to Reinvent the Retail Bag

The Consortium to Reinvent the Retail Bag, with Founding Partners CVS Health, Target & Walmart, has reached a significant milestone a year after its founding: the launch of a series of tests and first-of-a-kind multi-retailer pilots to advance sustainable alternatives to the single-use plastic bag and accelerate their potential to scale. The goal of these pilots and tests is to help refine winning solutions from the Consortium’s global Beyond the Bag innovation challenge, which selected nine winners from over 450 submissions. 

Specifically, the multi-retailer pilots will begin on August 2nd on a rolling basis in Northern California, testing four winning solutions across a total of nine stores of the Consortium’s Founding Partners––CVS Health, Target and Walmart. The pilots will evaluate multiple factors, from technical feasibility to desirability, testing solutions to see what resonates with customers and retailers and brings value to the recovery system after use.

The solutions are being piloted in-market across three location clusters. Explore the clusters below.

Cluster 1: GOATOTE

A kiosk system that customers can use to borrow clean, reusable bags anywhere a kiosk is found. Pilot begins August 9th.

Cluster 2: ChicoBag & 99Bridges

ChicoBag’s service enables customers to borrow reusable bags on-site and get rewards for each reuse, powered by 99Bridges’ Mosaic App. Pilot begins August 2nd.

Cluster 3: Fill it Forward

A digital tag and app that connects to reusable bags customers already own, offering opportunities to support charity organizations, earn rewards and track environmental impact. Pilot begins August 2nd.

How the Pilots Work

What’s Next?

Building a more sustainable future for the retail industry won’t happen overnight. These pilots are a critical step to further develop innovative solutions that can help address complex waste challenges. The Consortium to Reinvent the Retail Bag will conduct deep synthesis and integration of learnings to inform the next steps. The lessons learned will underpin further iterations on the solutions, future tests, programs and potential investments.

These pilots can inform viability in different contexts, helping us understand these solutions’ full potential to more sustainably, accessibly and effectively get goods home.