Testing Solutions to Reinvent the Retail Bag
The Consortium to Reinvent the Retail Bag, with Founding Partners CVS Health, Target & Walmart, has reached a significant milestone a year after its founding: the launch of a series of tests and first-of-a-kind multi-retailer pilots to advance sustainable alternatives to the single-use plastic bag and accelerate their potential to scale. The goal of these pilots and tests is to help refine winning solutions from the Consortium’s global Beyond the Bag innovation challenge, which selected nine winners from over 450 submissions.
Specifically, the multi-retailer pilots will begin on August 2nd on a rolling basis in Northern California, testing four winning solutions across a total of nine stores of the Consortium’s Founding Partners––CVS Health, Target and Walmart. The pilots will evaluate multiple factors, from technical feasibility to desirability, testing solutions to see what resonates with customers and retailers and brings value to the recovery system after use.
The solutions are being piloted in-market across three location clusters. Explore the clusters below.