The bag that you have in your hand was part of a piloting initiative that ran from April to July 2023, conducted by the Consortium to Reinvent the Retail Bag.

The Consortium is a multi-year collaboration across retail sectors that aims to identify, test and scale innovative design solutions to create a system that serves the function of the current retail bag.

The pilot has wrapped and this bag can no longer be returned for a refund, but that doesn’t mean reuse stops! We encourage you to use this reusable bag to carry items that you need, or whenever and wherever you go to a store. The longer bags are reused, the less we need to rely on single-use plastic bags, advancing a waste-free future.