Case studies

Eureka! The Twin Cities Are Raising the Recycling Game

Eureka Recycling logo

With the motto: “waste is preventable, not inevitable” the recycling company services Minneapolis and St. Paul, Minnesota.

Eureka aims to create and maintain healthy communities and local economies whilst enabling a healthy planet by keeping recycled goods in market.  The team continues to be thought leaders, leveraging their operational experience to influence systems change by engaging with policymakers, industry leaders, and community advocates.


90% of recovered materials are sold to markets in the Midwest

100% of materials stay within North America

100,000 tons of recyclables sorted each year

Since the Closed Loop Infrastructure investment, there has been a three-fold increase in polypropylene recovery.


With a long-term commitment to quality material, traceability in markets and education, they have continued to be resilient to changing policies. They maintain best-in-class operations, even in the wake of the National Sword. They completed facility upgrades, which include a new optical sorter and baler, which are increasing efficiencies and producing cleaner bales.

Here and Now

Through funding from the Schmidt Marine Foundation, Eureka is continuing the application of AI technology to develop new metrics for recycling and its impacts. To connect to the growing interest in waste reduction in their home state of MN, they are investing in and expanding their ability to offer tours to community members, legislators and the packaging industry. They will also host the fourth Zero Waste Summit, a community event this year focused on the supply chain of plastics.

Find out more

For more information about Eureka! Recycling, please visit their website.

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