An Innovation Center for Research, Analysis and Collaboration

Center for the Circular Economy

We work to accelerate the transition to a circular economy in which materials are shared, re-used and continuously recycled.

We take a holistic, end-to-end approach to innovating, testing and scaling the circular solutions of the future. Our expertise spans the full lifecycle of a product, connecting upstream innovation to downstream recovery infrastructure and end markets. We work across brands, countries, sectors and industries to create the systems change necessary for the advancement of the circular economy.

Our Collaborations

We lead industry consortia between brands, investors, NGOs and industry leaders to identify, test and scale solutions that solve material challenges and advance the circular economy.

NextGen Consortium Beyond the Bag Consortium  Composting Consortium 

Circular Insights Lab

At the lab, we conduct quantitative and qualitative research and data analytics through in-market pilots, focus groups, iterative testing and consumer interviews, identifying circular trends, challenges and opportunities.

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Innovation Partners

The Center’s innovation partners are like-minded, mission-driven organizations committed to sharing knowledge and expertise to accelerate the transition to a circular economy.

Latest Circular Economy Insights