An Innovation Center for Research, Analysis and Collaboration
Center for the Circular Economy
We work to accelerate the transition to a circular economy in which materials are shared, re-used and continuously recycled.
We take a holistic, end-to-end approach to innovating, testing and scaling the circular solutions of the future. Our expertise spans the full lifecycle of a product, connecting upstream innovation to downstream recovery infrastructure and end markets. We work across brands, countries, sectors and industries to create the systems change necessary for the advancement of the circular economy.
Consortium to Reinvent the Retail Bag
A multi-year collaboration across retail sectors that aims to identify, test and implement innovative new design solutions that more sustainably serve the purpose of the current retail bag.
NextGen Consortium
Leading brands, industry experts and innovators unite to bring fully recoverable hot and cold fiber cup systems to a global scale.
Collaborations
We lead collaborations between brands, investors, NGOs and industry leaders to identify, test and scale solutions that solve material challenges and advance the circular economy.
Research and Analysis
We conduct research and analysis, carry out landscape mappings and create investment roadmaps on circular trends, challenges and opportunities across sectors.
Innovation Partners
The Center’s innovation partners are like-minded, mission-driven organizations committed to sharing knowledge and expertise to accelerate the transition to a circular economy.
Our Blog
Blog Post
The Journey to Innovate How We Drink on the Go: 2 Years…
This week, we hit a major milestone nearly two years…
Blog Post
Bringing the NextGen Cup to Life
From 480 innovative ideas, to live prototyping, to…
Blog Post
A Linear Take-Make-Waste Economy Has Prevailed For…
We have reached an expiration date on the current linear…
Blog Post
How to Use Design Thinking to Advance Systemic Change,…
Amid burbling espresso machines and towering stacks…
Blog Post
Investable Opportunities to Stem the Tide of Ocean…
With only 9% of the world’s plastics getting recycled…
Blog Post
Tune in to our webinar on Accelerating Circular Supply…
Blog Post
We Can Accelerate Solutions for Plastics & Circular…
New Report Shows Tremendous Value to be Captured….