NextGen Cup Challenge

Starbucks and Closed Loop Partners and its Center for the Circular Economy have announced the NextGen Cup Challenge. This  groundbreaking industry consortium will develop recyclable and compostable cup solutions as the first step in the development of a global end-to-end solution that will allow cups around the world to be diverted from landfills and composted or given a second life.

Each year, an estimated 600 billion paper and plastic cups are distributed worldwide. The NextGen Cup Challenge will bring together entrepreneurs, industry, and recyclers to identify and commercialize the next generation of recyclable and/or compostable cups.

Starbucks and Closed Loop Partners invite the industry to join this effort to identify a global solution to this shared challenge.

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