Reuse Models & Systems

A national shift to reuse is possible.

Across Closed Loop Partners and our Center for the Circular Economy, we are testing and investing in reusable packaging models in order to accelerate their pathway to scale. We see reuse as a critical tool to addressing the packaging waste challenge, reducing the need for material extraction and keeping valuable materials in play.

We bring together brands, policymakers, innovators and NGO’s in a holistic platform to innovate, test, build and scale successful reuse systems, including the development of infrastructure, shaping consumer behavior, guiding policy and forging pre-competitive collaboration.


Explore key highlights from our insights on reuse below.

What We’ve Done


We bring together Retailers, Brands and Innovators. We’ve reviewed and engaged with hundreds of reuse startups across our investment firm and innovation center, building deep relationships and access to key networks across the value chain.


We’ve published numerous seminal reports and thought pieces on reuse, serving as advisors and contributors to organizations such as World Economic Forum, the U.S. Plastics Pact, Upstream and Ocean Plastics Leadership Network, among others.


We’ve tested reuse models in the field, evaluating multiple factors, from technical feasibility to desirability, to increase our understanding of what resonates, what the environmental impact is and what provides value to retailers.


We’ve designed and deployed hundreds of surveys to grow our collective knowledge and data sets to fill information gaps on customer senitment toward reuse in the United States.

Design & Material Innovation

In-Field Solutions

Consumer Behavior


Why reuse?

In today’s world, we create, buy, use and then ultimately dispose of a lot of stuff. This wastes energy, money and precious limited natural resources. Reuse and refill models play a critical role in extending the lifespan of valuable materials, moving away from linear material flows to circular flows that capture the long-term value of resources.

We’re seeing multiple factors driving reuse: the urgency of the climate crisis and pressure from environmentally conscious consumers; growing regulatory pressures in the U.S., including single-use plastic bans in California, New York and Hawaii; business incentives as the economic case for resource efficiency becomes increasingly clear; and emerging technological developments enabling the tracking of reuse.

Explore the reuse solutions that we have invested in or accelerated below.

Reuse Investments

These companies are among the reuse solutions that Closed Loop Partners has invested in.

  • Algramo

    Algramo builds smart dispensing systems that incentivize the reuse of packaging.

  • Just Salad

    Just Salad demonstrates a pathway to scale reusables across food service industry with their innovative Reusable Bowl program.

  • Thrilling

    Thrilling is a boutique vintage clothing marketplace, leveraging infrastructure of pre-existing vintage clothing store owners to accelerate the reuse of apparel.

Reusable Cup Innovations

These reusable cup solutions are among the winners of the NextGen Consortium’s Cup Challenge.

  • CLUBZERØ (formerly CupClub)

    CLUBZERØ operates a returnable cup ecosystem, providing a service for drinks. Think bike sharing, but for cups.

  • reCup GmbH

    reCup GmbH operates a deposit system for reusable cups. Rent their cup and return it to any participating partner shop. No cleaning of the cup or carrying around required.

  • Muuse

    Muuse operates a deposit-based platform for smart, reusable beverage packaging, connecting their cups–and third party products–to Internet of Things technologies.

Reusable Bag Innovations

These reusable bag solutions are among the winners of the Beyond the Bag Consortium’s Challenge.

  • ChicoBag

    ChicoBag eliminates a common pain point for consumers: remembering your reusable bag. Their service enables customers to borrow bags on-site as part of the sharing economy.


    GOATOTE’s kiosk system allows consumers to access clean, reusable bags anywhere a kiosk is found.

  • Returnity

    For those who shop online or use pick up services, Returnity designs and manufactures reusable shipping bags and boxes for products already on the market, and provides the e-commerce and delivery packaging system that powers how these bags and boxes are used.