Bringing Reusable Packaging Systems to Life: Lessons Learned from Scaling Reusable Cups

About the Report

In our report, “Bringing Reusable Packaging Systems to Life,” we use reusable packaging as the starting point for exploring reuse models more broadly, and specifically, we explore reusable cup systems that could revolutionize the way we drink our morning cup of coffee or iced drink on-the-go. Through the efforts of the NextGen Consortium, we are testing, funding and scaling these systems. The report guides you through the learnings gathered thus far during this multi-year program, exploring the different facets of reuse models––and the systems within those models that produce, distribute, monitor, collect and sanitize cups to enable their use hundreds of times by as many consumers, across a range of differing environments. By sharing the learnings in the report we hope to provide you with guideposts, best practices, materials to consider and actions to take when thinking about partnering with or creating your own reuse system to advance the transition to the circular economy.