Beyond the Bag Initiative Releases Its Largest Study to Date on Single-Use Bag Laws

July 15, 2025, New York, NY — The Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners’ Center for the Circular Economy, released a new in-depth analysis of single-use bag legislation in the U.S., setting a new standard in environmental policy research. The comprehensive policy white paper, “Legislation in Action: Measuring the Impact of U.S. Single-Use Bag Policies on Waste Reduction,” evaluates the efficacy and impact of various legislative mechanisms, including a comparison of bag fees and outright bans across diverse communities, revealing how different strategies influence bag waste reduction and consumer behavior.

Amidst increasing bag policy implementation across U.S. states, the white paper also reveals never-before-seen primary research into New Jersey’s pioneering legislation, the Get Past Plastic Act, which eliminated both single-use plastic and paper bags in grocery and big box stores. The rigorous analysis offers elected officials, regulators, community leaders and community stakeholders an objective summary of legislation’s impacts and potential unintended consequences on a community, enabling officials to effectively tailor legislation to their constituents and desired outcomes.

A key finding of the Consortium’s analysis on single-use bag legislation notes that while policy can be one of the most effective tools to reduce single-use bag waste, consumers must also be supported in adopting waste-free behavior. The Consortium’s 2023 in-market activations in Denver and Tucson, which tested consumer-facing bag reduction solutions in 375 stores across 160 different retailers, resulted in a 4.8% decrease in single-use bags across the two markets and an 11.7% reduction in Denver, where there was legislation. Overall, the city-wide activations resulted in up to 9.5 million single-use bags reduced annually across the two markets.

Building on these in-market findings and its in-depth policy analysis, the Consortium will launch a new consumer campaign this summer, encouraging consumers to bring their own reusable bags or choose not to take a single-use bag at all. Details of the campaign will be released in the next month.

“Policy is a major driver of the transition to the circular economy. While there is no single solution to reduce single-use bag waste, our rigorous analysis of legislation and in-depth understanding of consumer norm setting can provide communities with the tactical resources they need for a waste-free future,” said Kate Daly, Managing Partner and Head of the Center for the Circular Economy at Closed Loop Partners. “We look forward to sharing more insights on policy and the circular economy and activating in-market work alongside our partners to turn waste reduction practices into everyday habits.”

The Consortium to Reinvent the Retail Bag invites retailers, policymakers and community leaders to learn more about the efficacy of legislation through our detailed policy white paper. To access the full policy report, please visit closedlooppartners.com/beyond-the-bag/legislation/

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is at the forefront of building the circular economy. The firm is comprised of three key businesses that create a platform for systems change. Closed Loop Capital Management is the firm’s investment group, managing venture capital, private equity and catalytic capital & private credit investment strategies on behalf of global corporations, financial institutions and family offices. Closed Loop Builders is the firm’s operating group, incubating, building and scaling circular economy infrastructure and services.

The Center for the Circular Economy is the firm’s innovation center. The Center executes research and analytics, unites organizations to tackle complex material challenges and implements systemic change that advances the circular economy. The Center’s expertise spans circularity across the full lifecycle of materials, connecting upstream innovation to downstream recovery infrastructure and end markets.

Learn more about the Center’s work at https://www.closedlooppartners.com/the-center/

About the Consortium to Reinvent the Retail Bag

The Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners’ Center for the Circular Economy, is a multi-year industry collaboration across retail sectors that identifies, tests and implements viable design solutions and models that more sustainably serve the purpose of the current retail bag. The Consortium’s Beyond the Bag Initiative drives forward a circular future for retail by reducing single-use bag waste through education, incentives, nudges and policy. Target, CVS Health and The Kroger Co. are Strategic Leads of the Consortium, with Dollar Tree, Meijer and Walmart as Supporting Partners. Learn more at www.beyondthebaginitiative.com.