Research and analysis
The Playbook
How retailers can use fewer single-use bags and encourage customers to bring their own reusable bags
A product of a first-of-its-kind collaboration among Closed Loop Partners and many of the world’s leading retailers, The Playbook highlights effective solutions to reduce the number of bags needed by retailers and encourage the use of reusable bags customers already have at home. Key insights from the playbook are based on research, interviews, surveys and learnings from 17 of the world’s leading retailers across four key categories: communications, employee training, bag and fixture design, and customer incentives.
