The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. Kroger joined as Grocery Sector Lead Partner, DICK’S Sporting Goods as Sports & Outdoors Sector Lead Partner, and Hy-Vee and Walgreens as Supporting Partners, alongside Conservation International and Ocean Conservancy as Environmental Advisory Partners. OpenIDEO is the Consortium’s Innovation Partner.

What does it take to reinvent the retail bag? And what solutions exist today? These are the questions we asked as we launched the Consortium to Reinvent the Retail Bag in July of this year, bringing some of the nation’s most influential retailers together to solve for the 100 billion single-use plastic bags used annually in the U.S. These bags too often end up polluting our oceans, stuck in our trees or being wasted in landfills, and it’s time that we create a better path forward. 

In August, the Consortium opened the Beyond the Bag Challenge, inviting entrepreneurs, designers, suppliers and problem-solvers to submit solutions that replace the current single-use plastic bag. Through the Challenge, the Consortium brings to light future-forward, tech-enabled solutions that can help build a new system that serves the function of the retail bag in a sustainable, affordable and inclusive way––helping transport goods from store to destination in a way that aligns with diverse retail systems and delivers ease and convenience for all. Three months and more than 450 submissions later, it’s clear that an impressive range of innovative solutions exist. Challenge submissions span the globe across 60 different countries, and represent a range of company stages, from early concept startups to established, commercial businesses. 

We’re seeing three broad categories of innovation emerge––reusable designs, innovative materials and enabling technology––that highlight key opportunity areas, showing the range of solutions and potentially groundbreaking ways we can change retail.

How might these solutions play out in the world? What might a sustainable retail bag system look like? After evaluating hundreds of potential solutions through the lenses of sustainability, business and technical viability, accessibility, customer behavior and alignment with reuse and recovery infrastructure, the Consortium announced today a shortlist of promising solutions for further exploration [SEE SHORTLIST HERE]. 

Across the Shortlist, we’re seeing three broad categories of innovation emerge––reusable designs, innovative materials and enabling technology––that highlight key opportunity areas, showing the range of solutions and potentially groundbreaking ways we can change retail. These provide a window into the future, a teaser as to what might be to come. Identifying innovation is the first step, and with the right kind of testing, honing and piloting, we can start implementing new solutions and systems at scale. 

As we collectively become smarter about what the market needs, what consumers want in a retail experience and what new technologies might enable futures we can’t yet fully envision, we will seek to better understand how these and other solutions might work together to create an interconnected and informed system that will fundamentally shift the way we are currently shopping and getting goods home.

Reusable Designs Keep Materials in Play for Multiple Uses 

Systems-Driven Reusable Packaging Integration by Returnity

There is a growing innovation category for retail packaging centered on reuse. These solutions use durable materials that can serve the purpose of today’s single-use bag, but remain in circulation for multiple uses within a user-friendly system. Many of these solutions also involve transferring ownership back to the producers and manufacturers––shifting away from typical purchasing models and toward renting, leasing and subscription models for packaging. These include bags-as-a-service and shared-bag systems that incentivize companies to see their products or packaging as valuable assets worth investing in. Through the Challenge, we’re seeing how this broad category comes to life in a multitude of formats, especially at the initial customer interaction point––the point of sale. Solutions range from gurney-style carts that fit in the trunk of a car, to compact reusable bag withdrawal and return stations that sit at the checkout counter and continually cleaned, reusable containers that transport products directly to customers’ homes.

The innovations coming to the fore in this category have the potential to address real challenges in the retail experience. Reuse models address short-lived disposable options, extending the use time of the retail bag from today’s 12-minute average to multiple life cycles, keeping valuable materials in play at their best and highest use. However, for their full impact to be realized, it is important to dig deeper into the structures and systems that enable their long-term environmental and economic sustainability, examining reverse logistics and conducting life cycle assessments, among other areas for evaluation.

Innovative Climate-Friendly Materials Can Reduce Impacts on the Planet

#INVISIBLEBAG by Distinctive Action Ltd

Designers today are recognizing that the materials they choose for a product determine how its entire life cycle will play out, from start to end. As a result, there is a growing focus on material science innovation, and a reevaluation of what goes into products for a carbon-free future. The Challenge has brought to light a whole host of new materials that broaden the way we think about the retail bag––aiming for superior performance that better meets the needs of a diverse range of customers, without creating an outsized impact on the environment. These solutions include stretchy fibers derived from nature, water-soluble films, biopolymers processed from agricultural waste, natural materials like algae, seaweed and chitin, and upcycled materials like cotton. 

Many of these pioneering solutions draw from rapidly replenishable resources and seek to add material value at end-of-life, whether through composting or recycling systems. They diversify the resources we use to begin with, relieving pressure from just one primary source––especially fossil fuels. At the same time, we need to ensure that these new solutions don’t outpace our existing recovery infrastructure, and are actually recaptured as intended after use. 

Enabling Technologies Accelerate the Uptake of Smart, Sustainable Solutions 

IoT-enabled Food Delivery & Pickup System by Minnow Technologies

Beyond these innovations are the underlying technological processes and systems that create a scaffolding for other solutions or systems, opening up new exchanges with customers and working towards a bagless future. These might harness Quick Response (QR) codes and/or radio frequency identification (RFID) systems that enable companies and consumers, in effect, to check products or packaging in and out along their lifespan. This increases visibility and digital connectivity, which can drive better logistics and inventory management, informing strategic decision-making and incentivizing customers through “nudges” or reward programs. Innovative and “smart” delivery models, like in store kiosks or mobile applications, can also integrate with other categories––reusable designs or innovative materials––to deliver products.

It is critical that these solutions are able to scale commercially, align with market needs and integrate within existing systems of leading retailers, laying the groundwork for long-term change that cuts across industries.

Now, how do all of these solutions come together? From a birds eye view, the range of solutions is wide, with many of them complementary and potentially overlapping. If we take into account all of the ways we use the retail bag, and all of the different people around the world using retail bags, this diversity of thinking works to our advantage. And we know there are yet more avenues to explore. As we collectively become smarter about what the market needs, what consumers want in a retail experience and what new technologies might enable futures we can’t yet fully envision, we will seek to better understand how these and other solutions might work together to create an interconnected and informed system that will fundamentally shift the way we are currently shopping and getting goods home.

Ultimately, it may not be a single solution, or even a few that solve the problem. With ever increasing ways to purchase goods come ever increasing needs for a myriad of interventions that solve for niche sets of needs within specific customer or delivery segments. In reality, there is no panacea to this complex problem––different geographic, economic and social contexts demand varied approaches that cater to diverse sets of needs. If we are to change the future of retail, these solutions, from reuse models to innovative materials to the enabling technologies, need to communicate with and interrelate within a holistic ecosystem, explore new pathways of collaboration to fill in gaps or amplify one another’s strengths, and work to advance the market together, rather than separately.  

This is just the beginning of the journey, both for solutions in the Challenge and for the Consortium collectively. In the lead up to the announcement of Challenge winners in early 2021, we’ll begin working more closely with the Shortlisted innovators, helping refine their solutions, digging deeper to understand their full economic, environmental and social impact, and exploring emerging trends. And as we begin to learn where and how these solutions might apply to today’s challenges as well as tomorrow’s, we will work to advance and implement those which can bridge this innovation gap and have an eye on adaptability and agility, or on those that might enable the successful implementation of another concept or emerging technology––all to ensure we are rolling out new ventures that not only work within the operational parameters of our Partners, but serve both customers and the market at large. Overall, it is critical that these solutions are able to scale commercially, align with market needs and integrate within existing systems of leading retailers, laying the groundwork for long-term change that cuts across industries [SEE SHORTLIST HERE].

As we enter the next phase of this initiative, we are excited to work across the Consortium’s ecosystem of emerging innovators and established retail institutions to drive toward a more inclusive, affordable and sustainable future. Join us on this journey, and stay tuned for our upcoming announcement of the final Beyond the Bag Challenge winners in early 2021.

PE coatings, along with any remaining liquid and food left behind from use, have historically left single-use paper cups out of the recovery and recycling process. Georgia-Pacific, though, has proven through its extensive re-pulping trials that the Green Bay and Muskogee mills can effectively recapture valuable cup fiber from paper cups while screening out PE-coatings and reuse the fiber to make toilet tissue, napkins and paper towels.

“As single-use paper cups have grown in popularity in recent years so, too, has paper cup waste. As a leading manufacturer of paper foodservice products, we continually look for ways to consume fewer resources as part of our longer-term strategy to identify solutions that benefit society. Accepting mixed paper bales containing PE-coated cups at our Green Bay and Muskogee mills is a significant step in this direction,” said John Mulcahy, vice president of sustainability for Georgia-Pacific, which manufactures the Dixie® brand of paper cups.

Kate Daly, managing director of the Center for the Circular Economy at Closed Loop Partners, believes Georgia-Pacific’s new repulping capability will greatly benefit the foodservice industry and further advance the industry’s environmental stewardship. “We are heartened to see Georgia-Pacific accelerate paper cup recycling through its acceptance of cups in mixed paper bales. This acceptance will also benefit new non-polyethylene next generation cups, marking an important step forward for the industry as a whole, and we hope even more mills will follow this lead. Georgia-Pacific’s actions reinforce the value of the materials in paper cups and build critical markets for recycled materials. As the managing partner of the NextGen Consortium, we continue to work with leaders like Georgia-Pacific to engage, educate, and collaborate with stakeholders across the cup value chain in order to keep valuable materials in play,” she said.

Beyond its current repulping efforts, Georgia-Pacific is also collaborating with the NextGen Consortium to trial at its mills next generation paper cups that have replaced the PE-coating with materials that can be recycled and/or composted. As founding partners of the NextGen Consortium and strong advocates of reducing single-use paper cup waste, McDonald’s and Starbucks are supportive of ongoing collaboration with Georgia-Pacific and encouraged by the company’s current re-repulping efforts.

“Increasing and improving the recyclability of cups is a vital part of our work within the NextGen Consortium. We are taking a meaningful step forward with Georgia-Pacific toward our goal of reducing paper cup waste. We’re excited by this progress and look forward to our continued partnership with organizations that support our vision of a resource-positive future,” said Michael Kobori, chief sustainability officer at Starbucks.

Marion Gross, chief supply chain officer, North America with McDonald’s added, “Recovering, recycling, and reusing the valuable materials in our cups is an important part of our sustainability ambition and our work with the NextGen Consortium. By accepting and reprocessing single-use cups, Georgia-Pacific is not only enhancing recycling pathways but also generating a supply pipeline of recycled content critical to positively impacting the environment and achieving our goals.”

With its Green Bay and Muskogee mills now engaged, Georgia-Pacific is working with FPI to expand and accelerate single-use PE-coated paper cup acceptance in curbside recycling programs in an effort to increase the number of households that can recycle the paper cups. As the voice of the foodservice packaging industry, FPI is committed to reducing the impact of its products on the environment and to advancing recycling and composting. “We are thrilled to work with Georgia-Pacific in its effort to recover and reuse PE-coated paper cups, and we are excited to partner with new communities that previously didn’t have the capability to recycle them,” said Natha Dempsey, president of FPI.

About Foodservice Packaging Institute
Founded in 1933, the Foodservice Packaging Institute is the trade association for the foodservice packaging industry in North America. FPI promotes the value and benefits of foodservice packaging and serves as the industry’s leading authority to educate and influence stakeholders. Members include raw material and machinery suppliers, manufacturers, distributors and purchasers of foodservice packaging. For more information or to follow us on social media, visit www.fpi.org.

About NextGen Consortium
The NextGen Consortium is a multi-year, global consortium that addresses single-use food packaging waste globally by advancing the design, commercialization, and recovery of food packaging alternatives. The NextGen Consortium is managed by Closed Loop Partners’ Center for the Circular Economy. Starbucks and McDonald’s are the founding partners of the Consortium, The Coca-Cola Company, Yum! Brands, Nestlé, and Wendy’s are supporting partners. The World Wildlife Fund (WWF) is the advisory partner and IDEO is the innovation partner. Learn more at www.nextgenconsortium.com.

About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world’s largest recyclers of paper, metal and plastics. The company operates more than 150 facilities and employs more than 30,000 people directly and creates approximately 89,000 jobs indirectly. For more information, visit: gp.com.

SOURCE Georgia-Pacific

Related Links
http://www.gp.com

It’s a universal experience. You make a purchase…perhaps it’s a candy bar or aspirin at your local pharmacy, or your weekly groceries, or a new shirt…and you have to make a decision. How do you carry your purchase home? Do you take a single-use plastic bag, knowing that it could persist in the environment for hundreds of years? Is a paper bag the better choice? Did you remember your reusable tote bag?

This may seem like a small moment, but with 100 billion single-use plastic retail bags thrown away in the U.S. each year, you’re right to consider the outsize impact your decision can have. At the Center for the Circular Economy, we work with brands, retailers, recyclers, NGOs and others to elevate questions like these beyond a confusing individual choice and instead imagine the systems change needed for a future where waste is not an option.

Today marks the launch of the Consortium to Reinvent the Retail Bag, our collective call to reimagine how we get goods home. Too many plastic bags end up decorating trees, polluting oceans, or wasted in landfills, and it’s time we imagine something better. Given the scale of this challenge, cross-industry collaboration is critical. Closed Loop Partners and its Center for the Circular Economy launched the Consortium alongside Founding Partners CVS Health, Target and Walmart, and joined by Kroger and Walgreens, and environmental organizations Conservation International and Ocean Conservancy to bring competitors together to solve a shared challenge. And to increase the impact and scale of our work together the Consortium is inviting more retailers to join the effort.

Too many plastic bags end up decorating trees, polluting oceans, or wasted in landfills, and it’s time we imagine something better.

Solving a complex global waste issue requires collaboration among diverse stakeholders to achieve a shared vision. Collectively, organizations can send a unified signal to the market and world at large, demonstrating their commitment to change and incentivizing the value chain, from manufacturers to recyclers, to adopt more sustainable practices that secure a waste-free future for the products and packaging we all use every day.

It’s not the first time Closed Loop Partners has convened unexpected and unprecedented partnerships to solve a shared challenge. In 2018 we launched the NextGen Consortium with the goal of redesigning the hot and cold fiber to-go cup with leading competitors Starbucks and McDonald’s. A year and a half later, following 480 innovative cup designs and the selection of 12 winners, four sustainable cup solutions were piloted in local cafes in the San Francisco Bay Area earlier this year. The findings from those pilots alongside extensive material and performance testing inform our next steps for the implementation of reusable, recyclable, and compostable cup solutions, and the infrastructure investments needed to support them. Our next journey brings together the world’s largest retailers who have a shared vision of reinventing the retail bag, with customer convenience, accessibility, inclusiveness, innovative design, and positive environmental outcomes all key priorities.

The Consortium to Reinvent the Retail Bag’s Beyond the Bag Initiative will take a holistic approach to implementing new systems that serve the function of today’s single-use plastic retail bag. Our goal is to identify, test and scale new solutions, while bolstering the recovery infrastructure necessary to retain the value of their materials. Reimagining the retail bag is only one step; the entire lifecycle of any new product must be considered. That’s why the Consortium will work to improve infrastructure for the reuse or recovery of alternative designs and require that new solutions bring material value to our recovery systems.

The old question at check-out of “paper or plastic” has been replaced by some additional options, but whether a bag is made out of paper or plastic or cotton all of these materials bring some tradeoffs. The traditional single-use plastic retail bag, with an average use time of 12 minutes, is derived from unsustainable fossil fuels. While these bags can technically be recycled, few actually make it to a recycling facility. And, if they do, they typically aren’t a high enough value product to make the economics of the recycling system work. Alternatively, paper bags, sometimes viewed as the more sustainable solution, are made from a more readily renewable resource but can drive deforestation and some studies have found they are more energy-intensive to manufacture. Other materials, whether bioplastics, fabric totes or something else all come with their own set of baggage and carbon footprint. The fact is: there is no convenient, sustainable, widespread solution available to all today.

Learn more about the complexities of the current bag landscape in our report, A New Way Home.

Read report

To identify new, innovative and inclusive solutions to the retail bag, the Consortium is launching, in partnership with OpenIDEO, the Beyond the Bag Challenge, inviting innovators, suppliers, designers and problem-solvers from around the world to share their ideas for sustainable solutions. Do you have an idea that can scale? Submit your idea here after applications open on August 3rd. Materials derived from novel sources, innovative reuse solutions, and solutions that eliminate the need for a bag altogether are all welcome.

We are excited to embark on this three-year partnership with leading retailers to find a new way to get goods home. Today is always the best day to begin to reimagine a better future; the Beyond the Bag Initiative is looking for innovative solutions that align the interests of people, the planet and business. We invite you to join us on our journey.

Local cafes, cities and students joined the NextGen Consortium’s collaborative efforts to advance reusable, recyclable and compostable cup solutions in pilots across the San Francisco Bay Area earlier this year.

Two years ago, the NextGen Consortium asked innovators: “How might we design the next generation fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust?” From the start, we knew that our ability to successfully address the systemic challenge of cup waste would require strong collaboration across the entire cup ecosystem – from brands, suppliers and innovators, to municipalities, materials recovery facilities and mills, to advocacy groups and nonprofits, to the broader public. And we’ve been collaborating with these essential stakeholders, and others, ever since.

The NextGen Consortium serves as a collaborative platform for larger brands looking to move the needle on sustainability. By working together we’re one step closer to finding long term solutions, quicker than we would on our own — Jessica Marshall, Sustainability at McDonald’s

The Consortium’s journey began with the NextGen Cup Challenge —an open call for sustainable cup solutions that resulted in nearly 500 submissions from more than 50 countries. Twelve Cup Challenge winners were given the opportunity to enter the NextGen Circular Business Accelerator or the Advanced Solutions cohort; programs aimed at further developing the select winning cup companies – bringing them closer to pilot and market-readiness. And in early 2020 we launched The NextGen Pilot Readiness Program, a series of live, in-market pilots in the San Francisco Bay Area to further test and refine promising reusable and single-use solutions in surrounding local cafes.

We’re excited to keep learning, testing and exploring new cup technologies with the NextGen Consortium. The collaboration between companies, innovators and stakeholders is critical in our journey to find, and bring to scale, a more sustainable cup. — Chris McFarlane, Project Manager at Starbucks

NextGen Pilot Teams

●CupClub: A returnable cup ecosystem, providing a service for drinks. Think bike sharing, but for cups.
●Muuse : A deposit-based platform for smart, reusable beverage packaging, connecting their cups—and third party products—to Internet of Things technologies.
● Footprint: Fully formed fiber-based cups, lids and straws with an aqueous-based coating that is recyclable and compostable.
●PTT MCC Biochem: Recyclable cups with an innovative, bio-based BioPBS™ coating that makes the cup certified for compost in an industrial compost facility.

The Consortium’s pilots took place across multiple clusters of local cafes in San Francisco, Palo Alto, and Oakland. We evaluated cups and cup systems on their technical feasibility, business viability, user desirability, and systemic circularity. And, through it all, the collaborative spirit came to the fore as the critical ingredient for success.

Tackling a challenge as complex and massive as global cup waste requires a multitude of stakeholders—and it’s important to activate them from the start in order to advance the entire ecosystem. The pilots’ success hinged on collaborative municipalities (San Francisco, Palo Alto, Oakland), local neighborhood associations and universities eager to drive awareness, willing and excited local cafes to help establish a network effect of pick up and drop-off points, curious customers to experiment with new habits and an engaged media to drive awareness. After engaging all of these stakeholders and putting the cups to the test in local cafes, what did we learn?

Customer and Barista Insights Drive Rapid Iterations
Every minute counts when it comes to encouraging the uptake of reusable cup systems. And every user engagement offers a valuable opportunity for feedback. Customers have to sign up to a mobile app to log their cup, navigate the payment process, receive their beverage and ultimately return their cup to either a cafe or a drop-off point. Each step of this journey impacts their perception of reusable cups. For example, customer satisfaction was higher when there was a lost cup fee rather than an upfront deposit, and customers breathed easy after an alert confirmed a successful cup return. Similarly, baristas provided vital feedback. Even a simple verbal prompt asking customers whether they’d “like their order in a reusable cup” increased interest and engagement. These insights, alongside the experimentation mindset that characterized the pilots, enabled teams to rapidly prototype and improve according to key learnings.

Different Local Cafes Banded Together to form Clusters for the Pilots
Clusters are areas where 5 or more stores are located within a 5-minute walk. This walk, or the “pedestrian shed,” is considered the distance people are willing to walk before opting to use transit instead. Cup drop-off points work best when along a customer’s existing route. Local cafes including Coupa Cafe, Verve Coffee Roasters, Andytown, and Equator Coffees formed clusters, opened up their retail locations and helped lay the groundwork for the Pilot rollouts. During the pilots we saw some cups distributed at one cafe and returned to another. To hit a critical mass of users and truly scale reusable cup systems, support for this kind of behavior is imperative. It is also highly complex and requires honing and thoughtful planning as well as collaboration across multiple brands.

A cluster of local cafes and drop-off points

City Governments, Universities and NGOs Played a Critical Role in Galvanizing Momentum
Usership, especially early on, is directly tied to awareness. Data is most informative at higher volumes. The City of Palo Alto’s Zero Waste team was instrumental in identifying retail partners for the Pilot and educating their network, including zero waste leads in neighborhoods, about the pilots. The City of San Francisco’s Department of the Environment team was also engaged and eager to learn more about reusable cup solutions, especially in the face of proposed regulations and ordinances. The non-profit organization UPSTREAM made key introductions to city officials and shared essential information regarding upcoming ordinances and policies. The network effect is real. By engaging these organizations and their respective communities, our reach multiplied, attracting more pilot participants, thus gathering more data to optimize systems and prepare for the mass market.

The success of the pilots was built on the foundations of collaboration, which engaged diverse stakeholders and enabled agile and quick responses to feedback. COVID-19 brought unforeseen challenges and intensified the question, how can we maintain customer trust with reusable cups? Throughout the pilots, the reusable solutions adhered to rigorous washing protocols, including one team utilizing an off-site industrial facility to ensure the strictest hygiene standards were maintained. The pandemic has further emphasized the importance of sanitation and health, and the critical need to communicate these elements effectively to customers.

Moving forward, collaboration among diverse stakeholders is essential to ensure that innovative new systems of consumption can bring convenience and delight, while reducing the environmental footprint of our daily habits. The NextGen Consortium will continue to work with the Cup Challenge winners, as well as other promising cup innovations, to advance their solutions, while simultaneously strengthening and building the cup recovery ecosystem as a whole. This includes exploring new processes and working with waste collectors, materials recovery facilities, municipalities, and paper mills, among others, to explore the opportunities around cup recycling and composting. Our pilots in the San Francisco Bay Area provided invaluable feedback on how we can collectively enhance the drinking experience in a way that stakeholders (and the environment) can feel good about. And we’re excited to continue to accelerate the future of more sustainable cups.

CupClub’s Cup Chariot in action on Stanford University’s campus

This article first appeared here on the Retail Industry Leaders Association’s blog.

At Closed Loop Partners we believe it is disruptive circular solutions that provide resilience and create unique opportunities in the face of global pandemics, the ocean plastics crisis and accelerating climate risks. But we don’t need to start from square one. The transition to a circular economy that aligns the interests of shareholders, customers, local communities and the environment is already underway. Circular solutions maximize retailers’ opportunities for resource efficiency and profit, while aligning with consumer demand and long-term sustainability. So how do we get there?

HARNESS INNOVATION TO STOP WASTE BEFORE IT HAPPENS
The future of retail is arriving faster than anticipated. During the pandemic, trends like home delivery and automated check out accelerated, while the consequences of excess inventory became costly. The four key drivers of the circular economy – transparency, digitization, automation and localization – suddenly aligned with the urgent need to safely and efficiently deliver goods. The failings of our current opaque global supply chains reinforce that innovations in digitizing inventory and sharing data can create efficiencies and prevent waste, opening up new possibilities for smart stocking, real time tracking and optimized reverse logistics for returns.

THINK OUTSIDE THE BOX AND REEXAMINE TRADITIONAL BUSINESS MODELS
Circular business models are reimagining the relationship between producer and customer. Nowhere is this more apparent than in fashion, where rental models and recommerce are growing their market share rapidly. This is critical as fashion consumption continues to increase, while the average number of times a garment is worn in its lifetime decreases. Between 2000 and 2015, the EPA noted that textile waste by weight jumped 67%. But profitable alternatives to throwing these valuable resources away have already emerged. Apparel leasing in the U.S. is estimated to reach a market value of $4.4 billion by 2028, while the sale of second-hand clothing is expected to more than double to $51 billion by 2023 according to GlobalData and ThredUp. Companies like The Renewal Workshop operating apparel refurbishment services for brands’ damaged or used goods, enabling brands to sell previously unsellable inventory. Both approaches offer traditional retailers opportunities for additional revenue streams from existing stock, increasing customer touchpoints with individual companies while encouraging long-term brand loyalty and customer satisfaction. This breaks the cycle of waste and helps brands recover the full value of products they’ve already manufactured.

Clothing from The Renewal Workshop

ACCELERATE ADVANCED RECYCLING TECHNOLOGIES TO KEEP EXISTING VALUABLE MATERIALS IN PLAY
After a product’s resale market/value has been exhausted, there is still value to be found. Today’s ‘waste’ stream is rapidly evolving as new types of packaging and textiles enter the market. Most of these new formats and material blends are difficult to recycle after use, and few end markets exist for the materials to profitably remain in the value chain. But game-changing advanced recycling technologies are expanding. These technologies clean or break down mixed plastic packaging and synthetic fibers into their original building blocks so that they can then be reincorporated into manufacturing supply chains without diminished quality. Advanced recycling companies like Evrnu convert textile waste into new, high quality fiber for the creation of new clothing, in partnership with brands and retailers. It is this combination of disruptive technologies and collaboration across the entire value chain that can help eliminate the costs of incineration and landfill disposal, and instead create revenue from recycled materials.

It’s always the right time to reduce costs, increase efficiency, and protect the environment we share. Now is the moment to embed circular principles into core business models and harness these emerging innovations to ensure a more prosperous and sustainable future.

On June 17, 2020, Bridget Croke, Managing Director, at Closed Loop Partners spoke at the United States Senate Environment and Public Works Committee as they held a hearing on “Responding to the Challenges Facing Recycling in the United States.” The following text is drawn from her testimony. 

Today, we have over 40 investments in companies and municipal projects in the United States, all focused on helping Americans avoid landfill disposal fees while generating good jobs in the recycling and manufacturing sector.  Our investors are a combination of some of the largest American based consumer brands in the world including 3M, Coca-Cola, Colgate Palmolive, Johnson & Johnson, Keurig Dr. Pepper, PepsiCo, Procter & Gamble, Unilever and The Walmart Foundation, as well as the American Beverage Association, institutional investors, family offices and environmental foundations.  CLP proves that public–private partnerships are critical to unlocking the capital needed to build robust recycling and circular economy infrastructure needed to create jobs, reduce waste and build the supply chains of the future.

Despite some of the headlines we’ve all seen, recycling is big business in America and should create the manufacturing feedstock for future packaging. In 2019, the recycling industry in America generated over $110 billion in economic activity, $13 billion in federal, state, and local tax revenue and 530,000 jobs.  In spite of COVID and market challenges in recent years, 2020 is shaping up to be a year of major innovations in the recycling industry as it becomes central to circular economy business models that major consumer goods companies and cities are deploying. Transitioning US manufacturing to circular supply chains could unlock a $2 trillion opportunity.

Recycling continues to be the most cost-effective option for the vast majority of American cities. The economics are simple. Cities have two choices when it comes to disposal: recycle or landfill. While the value of recycling is generally reported as the amount that a city can be paid for its recyclables, the core economic value of recycling is actually the opportunity for a city to avoid costly landfill disposal fees.  Economic analysis conducted has shown that the U.S. scrap recycling industry is a major economic engine powerful enough to create 531,510 jobs and generate $12.9B in tax revenue for governments across the US.

New York City, the largest market in the United States, is an example of how advanced recycling infrastructure and strong local markets create long term profits. New York City has a long-term public-private partnership with Pratt Industries that converts all of its recycled paper locally into new paper products sold back into the NYC market. Via its contract with Pratt, New York City is paid for every ton of paper its residents recycle, as opposed to a cost of over $100 per ton to send paper, plastics and metals to a landfill.

Minneapolis is another good example. Eureka Recycling and the City of Minneapolis invested in local community outreach focused on keeping their recycling stream clean of contamination, defined as non-recyclable material. The result is one of the lowest contamination rates of any municipal recycling program in the country. With a clean stream of valuable recyclables, Eureka consistently shares with Minneapolis the profits earned from the sale of their recyclables. In many other cities, unfortunately, approximately 15% of the material that arrives at the municipal recycling facility is considered contamination. Municipal recycling programs that keep contaminants out of the recycling stream via strong community outreach or enforcement realize lower costs and better revenue opportunities. Municipalities that recognize that recycling is part of the commodities industry, not the waste industry, generate value.

Along with the examples of Pratt Industries in New York City and Eureka Recycling in Minneapolis, Recology in San Francisco and Balcones in Austin, among others, continue to provide their municipal and commercial customers robust recycling service. In addition, municipalities like Pensacola, Florida and Davenport, Iowa that manage their own best in class recycling facilities consistently reduce landfill disposal costs and create local economic value for their constituents.

The value of recyclable commodities continues to have a wide range. The cost to process municipal recyclables at a recycling facility is, on average, $70 per ton. That means that for a recyclable commodity to have value, it must have a market that pays the recycling facility over $70 per ton of that material. A sample of the commodities that are usually profitable to recycle include PET plastic (beverage containers), HPDE plastic (laundry detergent and soap containers), rigid polypropylene (bottle caps, some yogurt containers), cardboard and aluminum.

In 2020, three innovations are driving the increased profit potential of recycling in America and the development of a vibrant and growing Circular Economy.

1. The introduction of robotics and artificial intelligence. The future of the industry will be led by the recycling facilities that produce the highest quality commodity bales of materials. Companies like AMP Robotics have introduced robotics (robots) with artificial intelligence systems that enable the sorting and production of high-quality commodity bales, supply chain tracking and safeguards against contamination that were never before imagined in the industry.
2. Packaging innovation. We are seeing the emergence and growth of smart refillable packaging systems like Algramo that makes it cheaper and more convenient for consumers to use packaging more than one time.  We are also seeing a growth in packaging that is designed to be recycled for value.  Temperpack, for example, is a packaging technology that uses recycled cardboard to keep packaged food cold, replacing a significant amount of low value plastics like Styrofoam peanuts, which are both not recyclable and a common contaminant in the recycling system.
3. Advanced plastics recycling technologies, including purification technologies and chemical recycling technologies. Purification is an enzymatic process that improves the quality of recycled plastics so they can more easily be used again in packaging.  P&G invented a technology and helped launch a company, PureCycle Technologies, that will significantly increase the value of recycled plastic by removing color and smells. Chemical recycling is a process whereby plastic is depolymerized back to the base monomer, intermediary or carbon state in order to remanufacture a new plastic. Some plastics, like PET, HDPE and rigid polypropylene have significant value and are very profitable for the recycling industry, but they can degrade after a number of recycling cycles while some other plastics currently have limited value or are challenging to recycle. Chemical recycling has the potential to create an infinite circular economy value loop for all plastics. Some of the leading innovators are backed by major consumer goods companies. In 2020, we expect a number of emerging companies to move from pilot to commercialization phase.

These and other circular advancements are attracting significant private capital from leading investors. The industry saw investments from leading investors across asset classes. Google and Sequoia invested in AMP Robotics, Goldman Sachs is now the largest shareholder in Lakeshore Recycling Systems, Citi is largest investor in rPlanet Earth, a bottle-to-bottle plastics recycling facility in California and SJF Ventures invested in TemperPack.

The emerging leadership demonstrated by a number of retailers and consumer brands is driving the growth of the circular economy and improvements in recycling. Leadership means designing products and packaging that are free of any non-recyclable material and profitable for recycling. These packages are manufactured with recycled content, while reducing raw material inputs. Brands are telling their consumers that their commitment is to use recycled content in their packaging. Leaders are transparent in their progress, reporting in their annual reports the use of different recycled feedstocks. They know that any product or package that is not recyclable is destined for a landfill (or even worse, a river or ocean), and that cost is passed to the taxpayer.

Walmart has developed design for recycling guidelines for their suppliers to ensure the products sold in their stores are recyclable and piloting refillable packaging models.  Unilever’s Seventh Generation Brand uses mostly recycled HDPE plastic in its packaging and recycled paper in its paper products.   And over 10 global companies have invested over $150m in CLP’s investment funds so together we can help spur more innovation and create more tons of recycled feedstock coming through systems in the US.

We are also seeing a major trend amongst consumer goods companies looking to increase their use of recyclable material in the packaging and products they sell. It makes sense. At scale, along with the considerable environmental benefits, it should be less expensive for companies to manufacture using recycled material. That is why most major beverage companies including Coca-Cola, Keurig Dr. Pepper, PepsiCo, Nestle and Danone as well as the world’s largest consumer goods companies such as P&G, Unilever and Colgate Palmolive are publicly communicating aggressive goals for the use of recycled materials in their products and packaging.

For Americans, recycling is a matter of economic self-interest. Recycling our cardboard, paper, beverage bottles, rigid plastics containers, and aluminum cans has three important outcomes. First, it reduces the cost to manufacture the products we buy. Second, it reduces the amount of our taxpayer dollars used every year to pay landfills. Third, it generates revenue for our communities via the sale of recyclable commodities. A recent analysis reported the average cost to dispose of a ton of municipal waste in the US in 2019 was $55 per ton, and disposal fees in some states average more than $100 per ton.

Despite these economic incentives, large parts of the United States still have little or no recycling collection or processing infrastructure. Much of the economic activity generated by recycling is accomplished by long standing recycling programs on the West and East Coast as well as the upper Mid-West of America. For those who live in parts of the country with limited or no recycling infrastructure, their tax dollars are wasted on the cost of sending valuable commodities to landfill that could otherwise be sold. While the 90m tons currently recycled in the United States saves American taxpayers and businesses over $3 billion annually in landfill disposal fees, over 180 million tons of recyclable materials are landfilled, costing American taxpayers and businesses over $5 billion annually in landfills fees. We are literally throwing money in the garbage.

It is also important to recognize how China, which has received much press as of late for their role in the American recycling ecosystem, impacts the industry. For much of the past 20 years, the U.S. recycling industry was dependent on China as the leading export market. As consumption and waste has increased in China, the Chinese government has decided to develop their own domestic recycling infrastructure. This may cause some short-term pain in some parts of the United States’ recycling industry, but leading companies in the recycling industry, consumer goods and packaging industry, as well as a number of investors, see this as an opportunity to further develop and profit from domestic recycling and manufacturing infrastructure.

These are exciting times in the recycling industry as the development of the circular economy continues to expand. Major innovations are entering the industry ranging from robotics to supply chain mapping to advanced technologies that recycle plastics. Like any major industry analysis in the U.S., there is no one or two cities that should be extrapolated to define the industry. There are cities where recycling is profitable and a major economic engine and there are cities where the recycling program is struggling. What is clear is that the cities that focus on limiting contamination in their recycling program, build efficient and effective material recovery facilities and who contract with best in class recycling companies benefit from recycling programs that are both profitable and produce good local jobs.

Leading municipalities, recyclers, manufactures and brands are starting to partner together to establish, and profit from, a circular economy in the United States where goods are continually manufactured using recycled material from local recycling programs. This partnership in developing a circular economy will result in one of the largest investment opportunities in the United States over the next decade, major reduction in landfill disposal fee paid by municipalities, and become a primary driver of job creation in local economies.

We encourage policy makers to build incentives and develop policy to spur the market for recycled content and product and system innovation that reduces waste, creates jobs and makes recycled content competitive with the raw material market.

AMP Robotics: Matanya Horowitz, CEO

AMP is an AI and Robotics company focused on increasing the quantity and quality of sortation processes at recycling facilities.

What are the impacts of COVID-19 on your business today?

Demand for our A.I. sorting technology has significantly accelerated. Our technology directly addresses COVID-19 workplace safety risks, keeping people out of harm’s way, and keeping the public service of recycling going. We’re seeing repeat orders from existing customers and much larger orders from new customers.

How are you keeping people safe while still operating?

As an ‘essential business’, we’ve continued to deploy robots in customer facilities. Logistics are challenging, but we’ve worked closely with our customers to vigilantly adhere to COVID-19 safety protocols.

What developments in the recycling industry will accelerate as a result of COVID-19?

Recycling is vital to the supply chain. This is evidenced as producers race to meet demand for packaging, tissue, and medical supplies. Without recycling there wouldn’t be enough raw materials to keep up. We expect infrastructure investment to increase addressing this vulnerability, while further elevating the importance of recycling.

For Days: Kristy Caylor, CEO

For Days is a direct-to-consumer apparel brand, operating with a fully circular business model.

What does the fashion and apparel industry look like post COVID-19?

Sustainability will be more important than ever before as customers reevaluate their personal priorities and make decisions based both on value and values.   Digital sales will continue to grow and there is a good chance we will all be wearing masks for a while…

What are you doing to help frontline workers today?

Over 4 weeks ago, we pivoted manufacturing to make masks based on requests from front line workers.  We have been both selling and donating masks and total volume has exceeded 70K masks.

How has your business model been impacted? 

We have an authentically optimistic message that is resonating with our community and we are a digitally based business, so that has not changed.  Our branded product is doing really well and the mask project has been a big success.  We’ve seen strong engagement across all channels and will continue spreading the good vibes!

HomeBiogas: Oshik Efrati, CEO

HomeBiogas creates modular household anaerobic digester units that convert household food and yard waste into renewable energy and liquid fertilizer.

Where do you see the most need for HomeBiogas systems?

There are 3 billion people around the world who are still cooking on firewood and charcoal, inhaling toxins from the smoke and suffering from indoor air pollution. Having free and clean cooking gas from HomeBiogas systems would drastically improve and extend the lives of these people.

How does HomeBiogas reduce the risk of disease in emerging markets?

Unfortunately, epidemics and natural disasters will always happen. HomeBiogas systems provide families with independent and reliable access to energy, food security, and sanitation. Families that can make their own fuel and food, and have a solution for waste management will be more resilient and prepared to face challenging times.

What is the change that you would like to see in the world post COVID?

I hope that the world, both governments, and private consumers alike, will wake up to our collective need to take better care of our planet. It’s time we widely adopt green technologies and renewable energies that use the resources we already have like, biogas, solar, wind, rain, etc. COVID showed us that it’s also possible to lessen our impact- we are all capable of consuming less and recycling more. Let’s keep going and keep awareness post-COVID as well.

Algramo: José Manuel Moller, CEO

Algramo builds a “smart dispensing system” for CPG products that incentivizes the reuse and refilling of packaging.

What are the impacts of COVID-19 on your business today?

COVID-19 has pushed us to turn our efforts to our delivery system. Our sales in this area have increased since our service allows people to buy essential cleaning products from their homes, reducing any unnecessary exposure to health risks.

How are you keeping people safe while still operating?

We are taking all the necessary measures to take care of our team and our customers. We have protocols in place that promote social distancing and reduce human contact while interacting with our services. Also, we have equipped our sellers with overalls, masks, gloves, hand sanitizer and we clean our tricycles constantly.

What developments in the recycling industry will accelerate as a result of COVID-19?

Recycling services that include home collection are experiencing accelerated growth and so are product refill systems as fewer people touch the containers, therefore reducing the possibility for spreading the virus.