An Innovation Center for Research, Analysis and Collaboration
Center for the Circular Economy
We work to accelerate the transition to a circular economy in which materials are shared, re-used and continuously recycled.
We take a holistic, end-to-end approach to innovating, testing and scaling the circular solutions of the future. Our expertise spans the full lifecycle of a product, connecting upstream innovation to downstream recovery infrastructure and end markets. We work across brands, countries, sectors and industries to create the systems change necessary for the advancement of the circular economy.
Our Collaborations
We lead industry consortia between brands, investors, NGOs and industry leaders to identify, test and scale solutions that solve material challenges and advance the circular economy.
NextGen Consortium Beyond the Bag Consortium Composting Consortium
Circular Insights Lab
At the lab, we conduct quantitative and qualitative research and data analytics through in-market pilots, focus groups, iterative testing and consumer interviews, identifying circular trends, challenges and opportunities.
Innovation Partners
The Center’s innovation partners are like-minded, mission-driven organizations committed to sharing knowledge and expertise to accelerate the transition to a circular economy.
Latest Circular Economy Insights
Blog Post
What Brands Need to Know to Increase the Recovery of…
Permitting for composting facilities is complex, but…
Reuse Series
Blog Post
When Reusable Cups Reach End-of-Life: 5 Tips to Ensure…
The NextGen Consortium shares 5 tips to ensure reusable…
Blog Post
How a South Carolina Paper Mill Started Recycling Your…
In July 2022, Sonoco announced it would accept paper…
Reuse Series
Blog Post
Making Reuse an Everyday Reality: 3 Things We Must…
Reuse is now at a critical stage of development. A…
Molecular Recycling
Blog Post
What Is Chemical Recycling, Why Does It Have So Many…
Closed Loop Partners spent 18 months investigating…
Reuse Series
Blog Post
The Most Sustainable Bag Is Likely the One You Already…
How often do you get to the checkout counter only to…
Reuse Series
Blog Post
How Today’s Single-Use Habits Can Inform the Direction…
To build successful reuse systems, we need to make…
Reuse Series
Blog Post
How Personalized Home Delivery Models Could Spur Successful…
Georgia Sherwin, Senior Director at Closed Loop Partners…
Blog Post
From 480 Innovative Submissions to 12 Sustainable Solutions:…
Four key drivers have accelerated sustainable packaging…
Reuse Series
Blog Post
The Comeback of Reuse, and the Path Forward
Many feared that the COVID-19 pandemic would push climate…
Blog Post
To Package or Not to Package? 3 Critical Steps to Advance…
Kate Daly, Managing Director of the Center for the…
Blog Post
What Tomorrow’s Retail Bag Looks Like
Hint: It’s not a single-use plastic bag.