Don’t be that person stashing plastic bags until your drawer begins to overflow. In addition to going bagless for quick shopping trips, here are 5 tips for remembering to bring your own bag, so YOU can reduce the need for single-use-plastic bags:

1. Make it visible. Write “bring bags” at the top of your grocery list and leave bags in a basket near your front door or hanging on the doorknob, so you don’t forget them as you are leaving the house.
2. Make it available. Always keep a few bags in your car for spontaneous shopping trips.
3. Make it essential. Place an important item in the bag, like your phone, keys or wallet, so you won’t forget it.

4. Make it personal. Purchase reusable bags you actually like, so you’ll be more inclined to carry them with you.

Why is this so important? Every year, 100 billion single-use plastic bags are used annually in the U.S., and its estimated fewer than 10% of them are recycled.

While the convenience of the single-use plastic retail bag can’t be disputed, the negative impact — considering its short use (12 minutes, on average) and long estimated lifespan — has created an untenable situation that is contributing to a mounting global waste crisis. Plastics can now be found in the deepest depth of the ocean, the top of Mount Everest, and on both polar ice caps.

Reducing the number of single-use plastic bags retailers use across their stores can make a tremendous difference. Even a 1% bag reduction would have a substantial impact on our global waste footprint – equivalent to 1 billion fewer bags used and discarded across the U.S.

If you’re already regularly using reusable bags, you are not alone! Learn more about our pilots in Denver and Tucson where 150+ retailers are working together to help all of us reinforce the habit of bringing our bags. Additionally, check out our new playbook full of solutions retailers can implement today to get teams and customers on board with reducing single-use plastic bags and encourage shoppers to reuse their own bags.

While there’s a lot retailers can do; remember, we’re all in this together and YOU can make a difference by reducing the need for single-use plastic bags.

With around 250 billion single-use cups used globally each year, contributing to greenhouse gas emissions and lost resources, there is a significant opportunity to reduce our waste by learning from the journey of everyday materials, like cups, that are part of many people’s daily routine. Understanding customer motivation, preference, and behavior is a critical step in advancing a circular economy, where materials are kept in circulation and designed with their next life and use in mind.  

Over the past two years, our NextGen Consortium has surveyed thousands of customers on how they buy and consume beverages on the go, and what they do with their cups after they are done. We examined survey results* across three types of cups for: 1) hot coffee, 2) iced coffee, and 3) fountain soda. These findings inform not only how to improve recycling and composting outcomes for cups today, but also how to optimize for reusable cup systems in the future.  

What we learned:

1) Lives are busy, and people sip on the go.

• Most customers purchase drinks in single-use cups during busy, on-the-go moments, and drink them in their car 
• Most people finish drinking within 30 mins to one hour, but hold on to their cup for an hour or more––except for hot coffee drinkers, who generally dispose of their cups in less than one hour

2) Nearly half of all cups finish their journey at home.

• The most common cup journey starts in a drive-thru, is consumed in a vehicle, and then is placed in the trash at home 
• Few customers dispose of their cup at a coffee shop/restaurant, including in the parking lot
• Most cups end up in waste streams at home, work or school

3) Reusing a cup is more common than it may appear.

• This is especially true for convenience/gas station purchases and among customers with lower income 
• Customers are significantly more likely to bring their reusable coffee cups to convenience/gas station vs. other restaurant/coffee shop settings

4) Once customers embrace reuse, they tend to stick to it.

• Of customers who typically reuse their cup, half say they “almost always” bring a refillable cup with them

5) There is a desire to cut down on waste if it is convenient.

• Customers express an interest in different disposal methods, but don’t want to go out of their way to do so 
• While the majority of customers prefer to reuse or recycle their cups, the say-do gap is real, and the process to recycle or reuse needs to be seamless for people
• Given the choice, customers say they would rather recycle their cup than throw ​it in the trash  

Gaining a better understanding of how customers use and dispose of single-use cups today helps to inform the optimal design of reusable cups and cup sharing systems. As we test these new systems and think through what it will take for reusable cups to become part of our cultural norms and daily habits, these survey findings can help us meet customers where they are instead of expecting new behaviors. These findings also prompt important questions, such as:  

• How can we make it easy for customers to borrow reusable cups in drive thrus and return the cups on the go and/or from their homes or place of work? 
• How do we continue to strengthen multi-brand partnerships to build dense networks of restaurants and coffee shops participating in collaborative returnable cup programs? 
• If customers are still not clear on where to dispose their single-use cups, how do we educate them when a fourth bin of reusable cups is added to the equation? And how do we design reusable cups for recoverability when they do end up in a recycling bin?  
• For beverages consumed in the car, how might we encourage the use of more durable and insulated reusable options that replicate the performance benefits of styrofoam, a much less sustainable option? 
• Since the overwhelming number of cups are disposed of at home, the office or at school, can we explore residential or commercial reusable cup collection services that make participation as easy as disposing a cup in the trash or recycle bin? 

Bottom line: To build successful reuse systems, we need to make reuse a natural choice for customers. If we make it easy for customers, as part of their busy daily routine, we can make reuse the top option for millions of people. 

Our customer research findings are critical inputs to the NextGen Consortium’s broader strategy to accelerate the transition to reuse. We’ve been researching and testing reusable cups since 2018 and will continue to iterate and advance in 2023 and beyond with in-market tests and other studies, such as financial modeling and environmental impact analyses on reuse. If you would like to be a part of our upcoming studies and pilots, get in touch with us at [email protected]. 

* To explore customer behavior related to single-use cups, the NextGen Consortium conducted three, quantitative surveys with 2,500 U.S. respondents​ each focused on 1) hot coffee cups, 2) iced coffee cups, and 3) fountain soda cups over a period ranging from two to three weeks in 2021 and 2022. We examined how customers buy and consume beverages in single-use cups as well as what happens to the cup after purchase. In these studies, “customer” refers to respondents who purchase hot coffee, iced coffee, or fountain soda out of the home regularly, at least once per week.  

• In a nutshell, can you describe the reusable packaging system implemented by ROYAL CANIN and how it works?

Since June 2022, ROYAL CANIN®, a brand of Mars, Inc, has been partnering with reusable packaging innovator RePack to offer a sustainable solution for home deliveries of ROYAL CANIN Individualis^TM pet food refill orders in France, representing thousands of orders per month. ROYAL CANIN® Individualis^TM is an on-demand, individualized nutritional program created to answer every pet’s unique health needs. Pet owners receive their ROYAL CANIN order in returnable RePack delivery packaging. Once empty, the RePack packaging can be returned through the postal system for free, after which it is cleaned and reused. The packaging can go through this process up to 20 times. The reuse delivery packaging guarantees intact quality of our products at delivery.

After 20 cycles, analysis shows that RePack packaging results in only 0.1kg of waste and 0.9kg of CO2 emitted, compared to 3kg of waste and 4.4kg of CO2 for a cardboard box. The process represents a reduction of 80% of CO2 when comparing the lifecycle of a RePack bag to disposable packaging. We are now exploring potential opportunities to expand this project to the rest of Europe and North America.

• Why did you decide to implement a reuse model for ROYAL CANIN®? What factors contributed to it?

ROYAL CANIN® is committed to furthering sustainability across all our operations, knowing that reuse, recycling and upcycling packaging are key contributions in alleviating the impact of our activity and helping create a healthy future for pets, people and the planet. We also signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which encourages responsible behavior and calls for collective engagement to ensure a common vision of a circular economy for plastic, in which it never becomes waste or pollution.

We feel that reuse habits have been lost to today’s dominant single-use, disposable culture, but we think reuse is a trend that is coming back and could become the norm.

This opt-out model for reuse has helped ensure momentum.

• How has customer adoption evolved over time since the launch of the program?

Customer adoption of the reusable RePack packaging program has been a great success. Importantly, while we leave the choice to our customers to ask if they prefer to switch back to the previous packaging approach, after several thousand orders, no customer has asked to change. This opt-out model for reuse has helped ensure momentum. We also inserted a QR code to collect feedback after each order and the overwhelming feedback from customers was positive. The program received a Net Promoter Score of 76, which indicates that the majority of customers are satisfied and would recommend the approach. In fact, a lot of customers noted they were surprised this type of solution isn’t being deployed more widely and becoming the norm.

A couple of great customer quotes about the reusable packaging system worth highlighting include, “I think it’s an excellent idea, congratulations to the inventor”, “I love it”, “a perfect solution”, “it is a very good initiative. I hope that many companies will follow this”, and “I find this idea great and very practical.” This kind of feedback is really encouraging for us to continue to push the bounds of sustainability initiatives. Beyond our net promoter score increasing, which indicates positive customer satisfaction, we’ve also saved time from an operations perspective by packing parcels with RePack vs. cardboard boxes.

• What’s been the biggest challenge for the program?

There are many different considerations when it comes to reuse. We usually ship our premium pet food in protective cardboard boxes to preserve the quality and the health benefits of the finished product up to the point of final consumption. Therefore, we had to ensure RePack packaging was strong enough to guarantee intact quality at delivery. It was also important for us to monitor and measure the feasibility of the program: how can we offer reusable packaging for each customer each month without increasing the costs? Should this solution cover several countries, or should we select one single country?  And we kept a constant eye on customer satisfaction––are customers willing to return the packaging each month?

• What did it take to get the program off the ground? What key stakeholders and resources were involved?

ROYAL CANIN® ran a test over two months with 15 pet owners and sent them their refill order in a RePack packaging. They agreed to share their experience during individual interviews. This first test was very successful and received, on average, a rating of 4.8/5. Customers reported that RePack was: 1) Easy to use 2) Sustainable 3) A good solution for e-commerce. This valuable feedback helped us scale the reusable packaging project, whilst also recognizing what information was most relevant to French customers.

We also organized a workshop in our warehouse in France where all ROYAL CANIN® Individualis™ orders are prepared, packed and shipped. We met with the RePack team to review the order preparation as we were kicking off the first orders for the small pilot.

The product packaging size can vary significantly depending on if it is for a cat or a large dog for example, and therefore we usually need three sizes of cardboard boxes. The three sizes of RePack allowed us to meet our packaging needs perfectly. We tried RePack’s different sealing methods to find the most efficient and secure one for us. We tested the solidity of the packaging with a test and validated an International Safe Transit Association (ISTA) certification certifying that RePack packaging protected the pet food during transport.

NEW YORK, March 14, 2023 — Closed Loop Partners’ Center for the Circular Economy and its Consortium to Reinvent the Retail Bag released a new playbook to provide near-term single-use bag reduction wins that can be implemented by any retailer–– from small local stores to large national brands. The resource highlights effective solutions to reduce the number of bags needed by retailers and encourage the use of reusable bags customers already have at home. Key insights from the playbook are based on research, interviews, surveys and learnings from 17 of the world’s leading retailers across four key categories: communications, employee training, bag and fixture design, and customer incentives.

The playbook highlights 25 strategies across these four categories that cater to retailers who are at different stages of their journey. These strategies include detailed guidance on how best to prompt customers to bring their own bags, where to place reusable bags, items retailers can skip bagging, which customer incentives can be deployed and other strategies. The playbook insights are the product of a first-of-its-kind collaboration among Closed Loop Partners and many of the world’s leading retailers, including 14 retail partners in the Consortium to Reinvent the Retail Bag and three external retailers. Experts from Closed Loop Partners led the creation of the playbook, supported by retail consultancy, McMillanDoolittle, who performed quantitative and qualitative surveys and deep-dive interviews with retailers, supplemented with secondary research and analysis.

Reducing the number of single-use bags that retailers use across their stores can make a tremendous difference. Even a 1% bag reduction has a significant impact on our global waste footprint––in the U.S., that is equivalent to 1 billion fewer bags used and discarded. Beyond driving progress toward sustainability goals, using fewer single-use bags can also help retailers reduce costs, address challenges in stocking bags, engage employees, support customers, and build brand reputation and loyalty.

“Our new playbook walks retailers through strategies they can implement today to get teams and customers on board with reducing single-use bags in stores and encourage shoppers to reuse their own bags,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This tool is for retailers who are looking for quick wins and those seeking innovative, new approaches. We hope these insights serve as an inspiration to retailers looking to reduce their plastic footprint and deploy bag reduction solutions.”

The Consortium to Reinvent the Retail Bag has been working to reimagine the retail bag in the store and across emerging channels like local delivery since its launch in 2020. The last three years have shown significant progress––growing from five retail partners to 15, and deploying more than 6,000 iterative tests, surveys and pilots across markets to help accelerate learnings and the development of sustainable bag solutions. This year, the Consortium will go back into market on a larger scale, testing different complementary strategies to reduce single-use bags. This work will build on the Consortium’s different workstreams––innovation, customer research, policy and infrastructure––and efforts to date. There is no silver bullet to addressing a global plastics waste challenge, and the diverse in-market efforts represent the multi-pronged holistic approach of the Consortium.

In Spring 2023, Consortium partners will test multiple strategies from the Playbook simultaneously in two cities in Arizona and Colorado, launching signage, marketing and customer prompts across stores. The goal of these tests is to enable a broader cultural shift towards customers bringing their own reusable bags from home. The Consortium is inviting other retailers––from mom-and-pop shops to large brands––to join and test the same prompts, signage and marketing materials in order to have the broadest reach with customers and to create ecosystem-wide impact.

Meanwhile, in New Jersey, where there is legislation banning single-use bags in certain stores, the Consortium will test a “returnable bag service” model in which customers are “borrowing” a bag onsite, reusing it before eventually returning it at the same or different retailer’s store to be washed, redistributed and reused by additional customers. This offers a solution for when customers forget to bring their own reusable bags.

Interested retailers can email [email protected] to inquire about joining the Consortium to Reinvent the Retail Bag to gain access to useful research, insights and continued in-market experimentation as well as potentially participate in pilots in Arizona and Colorado.

Learn more at http://beyondthebaginitiative.com/

About the Center for the Circular Economy at Closed Loop Partners

The Center for the Circular Economy at Closed Loop Partners unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Adept at navigating every step in the value chain, Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create scalable innovations that target big system problems. The Center’s first initiative, the NextGen Consortium, assembled leading food and beverage companies, including McDonald’s and Starbucks, to identify and commercialize a widely recyclable, compostable and/or reusable cup. 12 winning cup solutions were selected and the Consortium is supporting the testing of these new solutions as well as conducting select pilots to accelerate their path to scale. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, TJX as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. Learn more about the Consortium here.

Contact: [email protected]

NEW YORK, NY—January 23, 2023— The Composting Consortium, a collaboration of industry partners managed by Closed Loop Partners, announced Monday the launch of its Compostable Packaging Disintegration Pilot. The initiative is the most comprehensive collaborative study of real-world compostable packaging disintegration in the U.S. to date. The project marks a milestone for the Consortium, as it aims to improve available data on how certified, food-contact compostable foodware and packaging is currently breaking down at various types of composting facilities––from static piles to worms to GORE® covers. Participating facilities include Ag Choice; Atlas Organics; Black Earth Compost; The Foodbank, Inc. of Dayton, Ohio; Happy Trash Can Curbside Composting; Napa Recycling; Specialized Environmental Technologies, Inc.’s Empire Facility; Veteran Compost and Windham Solid Waste Management.

Working with these industrial composting facilities across the U.S., the Compostable Packaging Disintegration Pilot will evaluate the disintegration of more than 30 types of certified compostable products and packaging––including compostable cutlery, molded fiber bowls, bioplastic cups and snack packaging––across facilities operating with varying climates, composting methods and equipment. Data gathered from the assessment will inform the Consortium’s broader work to align the rapid growth of compostable packaging with on-the-ground operational and business needs of industrial composters.

Pilot development was informed by the expertise of the Consortium’s partners, including key industry collaborators such as the US Composting Council (USCC) and the Compost Research and Education Foundation (CREF), as well as the Biodegradable Products Institute (BPI), BioCycle, Resource Recycling Systems (RRS) and consumer and packaging brand companies. These key stakeholders contributed technical knowledge to ensure that the pilot’s objectives, methodology and data align with the operational realities of composting facilities, as well as support circular and economically viable outcomes for composters.

Data collected from this pilot will be donated to the Compostable Field Testing Program (CFTP), a non-profit international research platform which facilitates field testing across North America. The CFTP is designed to develop comprehensive baseline data that correlates composting conditions with the disintegration of common compostable products and packaging. The Consortium’s donation of this data will accelerate the open-source publication timeline for the CFTP’s data set. Additionally, the Disintegration Pilot will serve as a trial for the first, and still-developing, in-field standard for assessing disintegration of compostable items at compost facilities, under development within ASTM International. Results from this pilot will help to enhance and accelerate the final ASTM field test standard through ASTM Committee WK80528 for both mesh bag and bulk dose test methods. CFTP is supporting the Pilot by providing its methodology, composter training and operations. Resource Recycling Systems (RRS), a sustainability and recycling consulting firm, will administer the on-site data collection and lead the data analysis and reporting.

“The CFTP was collaboratively launched in 2016, knowing that our industry needed more open, available data about the correlations between composting conditions and the disintegration of common compostable products,” said Diane Hazard, Executive Director of the Compost Research and Education Foundation, a founding partner of the CFTP. “The Foundation is excited to be part of this important work. By donating data to the CFTP, Closed Loop Partners and its Composting Consortium help enable our organization to launch an open-source database on compostable packaging degradation results.”

The EPA estimates that around 4% of food waste is composted in the U.S., and as the composting landscape in the U.S. evolves, new materials are flowing through the organics stream. With these changes comes increasing pressure to successfully recover and process food scraps and food-contact compostable packaging. Many cities across the country are setting ambitious zero waste goals and, in some cases, mandating organics diversion. Amidst these efforts, the compostable packaging market is poised to grow 17% annually between 2020 and 2027, adding complexity to the challenge. With lookalike and imposter materials contaminating composting and recycling facilities, composters face challenges in efficiently processing inputs and maximizing valuable outputs.

“Systems change starts with understanding what is true in a supply chain today and partnering with stakeholders to create the future we want to see,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “We are grateful for our partnerships with industry leaders and compost facility operators as we identify a path forward to increased diversion of valuable resources from landfill while driving value for compost manufacturers.”

“Leading the way in innovation and technology is what we do at Atlas Organics,” said Jorge Montezuma, Director of Engineering. “Our joint team of operations and engineering will provide insights that will guide the compostable packaging industry forward for decades to come.”

The Disintegration Pilot is a critical step in the Composting Consortium’s broader work to identify best practices in areas including consumer understanding of compostable packaging labeling and collection; sortation and sensing technologies; and policy. The Consortium will continue its collaborative work to build a roadmap for catalytic capital inputs that can support composting infrastructure in the U.S., find ways to increase the amount of food waste diverted from landfills and determine where compostable food packaging could add value to the system.

About the Composting Consortium

The Composting Consortium is a multi-year collaboration to pilot industry-wide solutions and build a roadmap for investment in technologies and infrastructure that enable the recovery of compostable food packaging and food scraps. The Composting Consortium is managed by Closed Loop Partners’ Center for the Circular Economy. PepsiCo and the NextGen Consortium are founding partners of the Consortium. Hill’s Pet Nutrition parent company Colgate-Palmolive, Danaher Foundation, Eastman, The Kraft Heinz Company, Mars, Incorporated, and Target Corporation joined as supporting partners, and the Biodegradable Products Institute, the US Composting Council and the U.S. Plastics Pact joined as industry partners. Our advisory partners include 5 Gyres, Foodservice Packaging Institute (FPI), Google, ReFED, Compost Research and Education Foundation (CREF), the Sustainable Packaging Coalition (SPC), TIPA, University College London (UCL), Western Michigan University (WMU), University of Wisconsin-Stevens Point, and World Wildlife Fund (WWF). Learn more about the Consortium at closedlooppartners.com/composting-consortium/

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is at the forefront of building the circular economy. The company is comprised of three key business segments: an investment firm, innovation center and operating group. Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create, invest in, and support scalable innovations that target big system problems. In 2018, Closed Loop Partners launched its innovation center, the Center for the Circular Economy, which unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Learn more about the Center’s work at https://www.closedlooppartners.com/the-center/

About the US Composting Council

Founded in 1990, The US Composting Council advances compost manufacturing, compost utilization, and organics recycling to benefit our members, society, and the environment. Representing more than 800 members, about 500 of whom are manufacturers of compost, USCC’s mission is focused primarily on commercial compost manufacturing and marketing, and includes training, certification and education of compost facility operators; certification programs for compost testing; and lobbying and advocacy campaigns at the state and federal level.

About the Compost Research and Education Foundation

The Compost Research and Education Foundation, established in 1992, is an affiliate organization of USCC and supports initiatives that enhance the stature and practices of the composting industry by supporting scientific research, increasing awareness, and educating practitioners and the public to advance environmentally and economically sustainable organics recycling. The CREF has produced key publications that inform best practices for effective organics management, including the Test Methods for Evaluating Compost and Composting and the Compost Operations Training Course.

About the Compostable Field Testing Program

The Compostable Field Testing Program, or CFTP, is an international non-profit research platform which provides the method and materials to conduct field testing to composters across North America and beyond. Operating since 2016 as a collaborative venture between CREF and its partner BSIbio, the CFTP provides a standard test kit and a customizable protocol for the common ‘mesh bag method’. When participating facilities share back their results, this data is collected by the CFTP, aggregated and anonymized for eventual public release in an online database. This will provide comprehensive baseline data correlating composting conditions with the disintegration of common compostable products and packaging, enabling CREF, the public, the composting industry, compostable products industry and academics to develop tools for composters wanting to understand best practices for processing these feedstocks, and for product manufacturers to design products suited for real-world operating conditions.

About ASTM International

ASTM International is a globally recognized leader in the development and delivery of voluntary consensus standards. Today, over 12,000 ASTM standards are used around the world to improve product quality, enhance health and safety, strengthen market access and trade, and build consumer confidence. ASTM’s leadership in international standards development is driven by the contributions of its members: more than 30,000 of the world’s top technical experts and business professionals representing 140 countries. Working in an open and transparent process and using ASTM’s advanced IT infrastructure, ASTM members create the test methods, specifications, classifications, guides, and practices that support industries and governments worldwide. ASTM Committee WK80528 is developing the first in-field standard for measuring disintegration of compostable items. This field test method will be available for composters to assess how well compostable items break down in real world conditions.

About Atlas Organics

Atlas Organics is a leading composting company, providing municipalities, corporations, local businesses, and residential homes with access to commercial composting facilities that process organic waste streams. Atlas offers both pickup and delivery of the highest-quality grade of finished compost, soil blends, and mulches for use in agricultural settings, landscaping, golf courses, gardens, and site development projects across the United States. Founded in Spartanburg, SC in 2015, Atlas is now a Generate Upcycle company––owned and operated by sustainable infrastructure leader Generate Capital, PBC. Together we are rebuilding the world. For more information, please visit www.atlasorganics.net and http://www.generatecapital.com/.

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For further information contact:

Closed Loop Partners Media Relations

[email protected]

September 13, New York, NY – Closed Loop Partners’ Center for the Circular Economy and the Consortium to Reinvent the Retail Bag released a new resource to help guide retailers looking to adopt reusable bag service models. The report, Beyond the Plastic Bag, shares key insights and analysis gathered from collaborative reusable bag pilots conducted in select CVS Health, Target and Walmart stores throughout Northern California in 2021, as part of the Consortium to Reinvent the Retail Bag’s Beyond the Bag Pilots.

Approximately 100 billion single-use plastic bags are used each year in the U.S., most of which end up as waste in landfills and the environment. Reuse models play an important role in addressing single-use plastic packaging waste, alongside other complementary waste mitigation strategies. As retailers work to respond to the urgent challenge and address increasing plastic bag regulations across the U.S., the report provides key findings on what drives an optimal shopper experience and uptake of reuse models:

Customer-facing journey for reusable bag services

• Effective storytelling is foundational for building awareness
• Convenience is imperative when it comes to adoption and sign-up
• Customers are looking for a clear and easy reason to help them reuse
• Accessible drop-off points and quick confirmation of return help build trust in the reuse system

Behind the scenes action enabling reusable bag services

• Partnering with the right stakeholders matters
• Impact must be measured at every stage
• Further scaling reuse systems will help catalyze efficiencies

“Successfully implementing reuse models on the ground, and accelerating their growth, takes unprecedented collaboration. Since 2018, the Center for the Circular Economy has been convening competitors to address complex material challenges and advance circular solutions, including reuse,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This collaboration with the nation’s largest retailers to test and pilot reusable bag solutions across multiple stores is a critical step toward reducing single-use plastic bag waste. Iterative testing and data-driven decision-making of reuse systems can help avoid unintended consequences, like insufficient recapture of reusable packaging or the one-to-one replacement of single-use plastics with ‘reusables.’ We hope that this report on the Beyond the Bag initiative serves as inspiration for forward-thinking organizations looking to bring reuse to the next level. The learnings from our pilots can help guide us toward a future in which reusing valuable materials and products in our economy becomes the commonsense norm.”

The Center for the Circular Economy launched the Consortium to Reinvent the Retail Bag in 2020, convening many of the world’s largest retailers to identify, test and implement innovative new design solutions that serve the function of today’s single-use plastic retail bag. The Consortium’s Innovation Partner, IDEO, worked closely with Closed Loop Partners and its retail partners in designing and running the reusable bag pilots in Northern California featured in the Beyond the Plastic Bag report. Findings from the Beyond the Bag Pilots build on and complement additional learnings from Closed Loop Partners’ NextGen Consortium that ran several reusable cup pilots in 2020, driving forward the Center’s work to rigorously test and hone reuse solutions to ensure that they achieve their intended impacts.

“Through partnerships with innovative startups, collaboration with other partners, and buy-in from our customers, the Beyond the Bag Pilots provided critical data-driven analysis on the role that reuse models could play in plastic waste mitigation when thoughtfully designed and their impact successfully measured,” said Sheryl Burke, Senior Vice President of Corporate Social Responsibility for CVS Health. “We still have a lot to learn collectively, but we’re thrilled to continue our journey towards a more circular future for retail.”

“Bringing Target, Walmart, and CVS Health to the same table demonstrates the partnership needed across our industry to address the challenge of plastic waste and achieve measurable environmental benefits for all,” said Amanda Nusz, Senior Vice President of Corporate Responsibility for Target and President of the Target Foundation. “We’re grateful for the insights these pilots have provided, and we’re applying what we learned to identify bag options that are best for our guests, propelling more circular systems throughout retail.”

“The Beyond the Bag Pilots fostered an unprecedented platform for connectivity between trailblazing reuse start-ups, customers, Walmart, and other retailers in the industry,” said Kathleen McLaughlin, Executive Vice President and Chief Sustainability Officer for Walmart. “The pilots created the space for collective experimentation, and provided data-driven insights on the ease, convenience, and perceived benefits of the models tested. This kind of on-the-ground diligence from pilots is critical to inform what could be next for reuse and where it could fit in a circular economy.”

Over the next year, the Consortium to Reinvent the Retail Bag will continue to conduct extensive research and in-market testing of designs and innovative bag solutions that can reduce single-use plastic bag waste. These aim to inform the viability of solutions in different contexts, as well as the full potential of solutions to more sustainably, accessibly and effectively get goods home.

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is a New York-based investment firm comprised of venture capital, growth equity, private equity and catalytic capital, as well as an innovation center. In 2018, Closed Loop Partners launched its innovation center, the Center for the Circular Economy, which unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create, invest in and support scalable innovations that target big systems problems. In 2022, the Center launched a Reuse Insights Lab to advance the firm’s testing, piloting and investing in reusable packaging models. The Reuse Insights Lab conducts qualitative and quantitative research and data analytics through in-market testing, focus groups and customer interviews, to identify how to design and build the architecture for a reuse system that brings the circular economy to the forefront in our everyday life. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, The TJX Companies, Inc. as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. IDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.

In 2018, the NextGen Consortium launched its first initiative, the NextGen Cup Challenge––a global design competition seeking to identify and commercialize existing and future solutions for the single-use, hot and cold fiber cup system. Students, manufacturers, entrepreneurs, designers and businesses were invited to submit their ideas for the cup of the future. After a rigorous four-month review process, the Challenge narrowed nearly 500 submissions from over 50 countries down to 12 winners. 

These 12 winning solutions––broadly categorized into innovative cup liners, new materials and reusable cup service models––were chosen for their potential to help turn the 250 billion fiber to-go cups used annually from waste into valuable materials that can be reused and recovered. 

Today, many of these innovations continue to disrupt the status quo of the single-use cup, a seemingly convenient product that has come with a steep price over the years: cups ending up in landfills, creating greenhouse gas emissions that contribute to climate change. As companies look for ways to shift their business practices away from a wasteful take-make-waste system, there are tremendous opportunities for new solutions. The next wave of cup design is more innovative than ever, with new materials that can reduce environmental impact, and new systems that can keep valuable materials in play for longer.  

Over the last three years, we’ve seen the pandemic alter consumer preferences, more corporations commit to sustainability goals, and policy transform the landscape for circular packaging solutions, including reuse models. Amidst all these changes, NextGen Cup Challenge winners are paving a path forward in line with four key trends:  

1. New materials are increasingly competitive as an alternative to single-use plastic 

NextGen Cup Challenge winner, Footprint, continues to expand in its mission to replace single-use plastics with plant-based fiber at major food companies, retailers and consumer packaged goods companies, across categories including shelf-stable cups, meat trays and dairy. The company’s plant-based plates, bowls and other food-service items are in concession stands at Footprint Center, home of the winning NBA and WNBA teams, Phoenix Suns and Phoenix Mercury. This long-term naming-rights partnership between Footprint and the Suns management group puts a spotlight on sustainability, fan education and reducing the environmental impact of sports and entertainment events. In December 2021, Footprint announced a SPAC merger with Gores Holdings VIII, and is accelerating growth in key verticals like supermarkets, stadiums, and geographically in Europe, opening an R&D center in Eindhoven, The Netherlands, and expanding production in Poland with new factories coming online in the coming year. 

NextGen Cup Challenge winner, MM Kotkamills Boards, is developing new materials for a range of packaging types, including and beyond the cup. The company’s Oy’s ISLA® Duo material for hot beverages offers an alternative to polyethylene (PE) extrusion-based cups. The product is now in regular production and sold worldwide. MM Kotkamills has also widened their family of sustainable barrier board products with their new ISLA® Ice and Cream board solution for selling ice cream in retail stores and over the counter. Their new generation fiber solution-based ISLA® Duo is widely used in the event industry. The fiber-based cups are collected and recycled, with the cups’ wood fibers reused in the production of other fiber-based sustainable solutions, such as tissue paper or corrugated board. 

Colombier has widened their product range since winning the NextGen Cup Challenge. Their EcoBarrier Flex™, a pure paper solution with an innovative barrier, acts like plastic to preserve food products, prolonging shelf-life. EcoBarrier Flex was designed as primary packaging for cookies, potato chips, candy, food bars, powders and other food products, and is now piloting with major food brands. 

2. Reuse is going mainstream 

Significant changes have happened in its home country of Germany since RECUP was announced as one of the winners of the NextGen Cup Challenge. A law was passed that obliges catering establishments to offer a reusable alternative for to-go food packaging, advancing more widespread use of reusable systems. This important milestone supports the continued growth of RECUP, especially as they launch REBOWL, their new reusable alternative for take-away food. Since the NextGen Cup Challenge, RECUP has received several honors for their reusable packaging, including the “Blauer Engel”, the “European Reusable Award” and the Bavarian Environmental Medal. In 2020, RECUP partnered with McDonald’s in Germany on a reusable cup system. 

3. Strategic partnerships are expanding the reach of innovative solutions 

Since winning the NextGen Cup Challenge, Muuse has grown its network around the world. In 2019, the company expanded their track and trace reuse service in Hong Kong and partnered with Swire Properties to reduce waste within Taikoo Place. In 2021, they expanded their reuse service in Toronto, Canada. And in early 2022, they launched a partnership with Starbucks, enabling reuse at Starbucks stores at the National University of Singapore. They have also been working with GrabFood and food panda in Singapore to provide reusables for food delivery. Overall, they have been able to save 70,000+ single-use items from entering the waste stream, working with over 100 partners. In 2021, the team lost their founder, Brian Reilly, who is greatly missed by his family, friends, and colleagues. The Muuse team is extremely honored to continue out his legacy and push forward his vision for reuse. 

NextGen Cup Challenge winner WestRock recently joined forces with Tim Hortons as a brand partner for their pilot cup, which is expected to launch soon at select Vancouver restaurants. In addition to innovating a recyclable cup, the company continues to explore recyclable barrier technologies designed for the specific needs of other food packaging, including ice cream pints, lined water cups and yogurt cups. 

NextGen Cup Challenge winner PTT MCC was selected as one of the market testing solutions for compostable and recyclable paper cups by Starbucks in select stores in Vancouver, Seattle, San Francisco, New York and London. Many other brands have engaged the company to develop more sustainable paper cups solution using BioPBS, the company’s bio-based material for packaging. 

4.Capital is accelerating the growth of solutions  

Earlier this year, NextGen Cup Challenge winner SoluBlue won the Postcode Lotteries Green Challenge, a global sustainability award and one of the largest annual competitions in the field of sustainable entrepreneurship. Their seaweed-based polymer technology that helps extend the shelf-life of food, reducing both plastic waste and food waste, was selected from more than 650 startups competing from across Europe. The award of €500,000 in prize money will be used by SoluBlue to help scale up their technology for pilot production among retailers.  

Since winning the NextGen Cup Challenge, CLUBZERØ has gained even more market interest, with more than 380 investors committed to helping their fight for zero waste. Since the launch of their public crowdfunding campaign, CLUBZERØ has to date achieved over 120% of its goal. In September 2021, CLUBZERØ launched their reusable packaging to tackle plastic pollution across the takeaway sector in London, subsequently announcing partnerships with Just Eat, King’s Cross, ReLondon, Camden Council and First Mile. Having completed over 50,000 orders in Q4 2021, CLUBZERØ welcomed new U.S investors including Chris Vance (ex-Tesla + Impossible Foods) and partnered with Nestlé (Nescafé) to provide reusable packaging. 

Where do we go from here?  

The tremendous gains of these companies show that the road to circular foodservice packaging is being built quickly. Through its grant funding, business acceleration, testing and curated in-market pilots, the NextGen Consortium continues to strengthen the ecosystem of companies, innovators, investors, policymakers and consumers paving the way forward. This is just the beginning of our collective journey, and we are excited for a future in which circular packaging is the standard rather than the exception. 

First, the basics: What do reuse models look like?  

Think back to the milkman model and then add a few more bells and whistles; you’ll land at today’s optimized refill and reuse models. From personal care products to beverages, refilling reusable containers is becoming more popular. There is no one size fits all when it comes to reuse. Some models are tech-enabled, which helps companies track, discount and incentivize reusable and refillable packaging, while gaining customer insights. Other models have completely closed loop systems, with collection, washing and disinfecting stations embedded in the dispensing machines to sanitize and return packaging onsite. And finally, the simpler models of previous decades hinge on “bringing your own” packaging to collect your products. 

Why are reuse models growing so quickly in 2021? What are the effects of the COVID-19 pandemic on reuse?

Heightened visibility of single-use plastic waste during the pandemic has further galvanized consumers and brands

As lockdowns were implemented across the U.S., many of us turned to food delivery. Amid a global health crisis, these services were a lifeline. But after relying on them day in and day out, the resulting pile of single-use plastic containers, cutlery or sachets mounting in the trash has become too much to ignore. Headlines across the globe extol these concerns, noting that COVID-19 has “supercharged” the world’s takeout habit and left a big mess, or that plastic waste has surged as restaurants use more disposable packaging. The same trend was seen with single-use masks, which now litter streets across the globe. With this heightened visibility of waste, more consumers are now clamoring for alternatives to single-use. 

Meanwhile, brands are doubling down on their sustainability efforts, including the implementation of reuse models. To name just a few examples of businesses prioritizing circularity amid the pandemic, in 2020 Closed Loop Partners convened 13 leading retailers representing more than 50,000 stores in the U.S. to reinvent the retail bag as part of our Beyond the Bag Initiative. This year, the initiative announced multiple winning reusable bag solutions that will be piloted over the coming months. Our portfolio company, Algramo, expanded to the U.S. in 2020, working with brand partners like Clorox and Colgate-Palmolive to offer refill services for household cleaning products in reusable packaging. Similarly, early in 2021, Burger King in the U.S. and Japan and Tim Hortons in Canada piloted reusable, container programs through Loop, a circular packaging platform. Just Salad also announced its plans to expand its popular reusable bowl program for digital orders.  

Increased digital literacy amidst the pandemic has helped better prepare us for the reuse revolution 

At the beginning of 2020, the concept of scanning a QR code to see the menu at a restaurant was likely alien, and laborious, at best. Yet today, ordering food at any restaurant often now involves scanning a QR code to see the menu. COVID-19 has fundamentally accelerated the digitization of our daily lives, as businesses and stakeholders across the globe experiment with increasingly “contact-less” or “automated” processes. The resulting uptick in e-commerce, and subsequent familiarity with a host of digital applications, including mobile wallets and tap-and-go payment systems, have helped to change habits and increase our collective digital literacy. 

This progress has laid the groundwork and opened many possibilities for the future of reuse models. Reusable packaging today often harnesses state-of-the-art technology to build smart systems that provide transparency to the user and useful analytics to the producer––bringing value to both retailers and customers. QR codes or radio-frequency identification (RFID) tags enable stakeholders to check a reusable product, for example a cup or bag, in and out along its lifespan, increasing visibility and in doing so creating opportunities for incentives for customers to return their packaging. The more familiar we become with QR codes or RFID, the smoother and easier the transition to reuse models will be.

Growing regulatory pressures in the U.S., including single-use plastic bans, are accelerating momentum for reuse  

The landscape of U.S. policies around materials management is changing rapidly in response to the urgency of the plastic waste challenge. The recent Break Free from Plastics Act 2021 not only lays the foundation for extended producer responsibility in the U.S., but also incentivizes businesses to create reusable products that can remain in circulation for multiple uses, moving away from single-use. These shifts in federal legislation are further bolstered by single-use plastic bans across multiple U.S. states, including California, Connecticut, Delaware, Hawaii, Maine, New York, Oregon and Vermont. Most recently, Washington state fast-tracked its plastics phase-out, with goals to ban single-use bowls, cups, plates, cutlery, straws, polystyrene food containers, thick plastic bags and helium balloon releases by the end of 2021, four years earlier than its initial 2025 target. As these regulatory shifts continue to gain traction, it will be critical to move toward a more collaborative and holistic approach across states to create a consistent regulatory environment, as businesses adapt their operations to integrate reuse models and other circular solutions. Right now regulations vary per place, and businesses must adapt accordingly. A more holistic approach could help align interests and accelerate consistent educational messaging to advance circularity. 

The odds seem in the favor of reuse right now, but what’s the catch? What do we need to watch out for? 

Reuse models must prioritize accessibility and convenience, or swathes of the population will be left behind 

As the “hippies” of the 1970s championed the protection of the earth and the promotion of sustainable practices like “reuse,” so have today’s affluent “yuppies” taken up the cause. As a result, sustainable products are now most often associated with a hefty price tag. But to move from serving a niche sliver of the population to the mainstream, reuse models need to work for everyone. They can’t be limited to high earners, nor can the ushering in of “smart,” tech-enabled reuse systems forget that not everyone has a smartphone or credit card.  Reuse models will be most successful when the needs of multiple stakeholders are integrated, to build widespread acceptance and accelerate uptake. We will need a multitude of innovations to fit different contexts—geographic, economic & social. 

Algramo is one company that is making reuse more affordable. The company’s system not only reduces single-use packaging waste through the use of reusable containers, but it also allows families to buy what they can afford. Through Algramo’s vending machines, customers can choose to purchase the exact quantity of cleaning product they need in bulk pricing, no matter how small the amount. 

Thorough analysis of the environmental impact of reuse models is necessary to evaluate any potential tradeoffs 

To be the most appropriate fit for a product or packaging, reuse models must have a net positive environmental impact. Last year, our NextGen Consortium––a convening of leading foodservice brands, including Starbucks and McDonald’s––piloted several reusable cup systems designed to reimagine a more sustainable beverage experience. These pilots demonstrated the need for stakeholders to consider two core principles for product design: 1) build to last and 2) build to be recovered. And yet, all materials used for packaging, even within reuse models, have an environmental footprint. To choose the least impactful material, its entire lifecycle must be taken into account. There are the upstream environmental costs to consider––for example, how energy intensive it is to extract the material––as well as the downstream costs of recovering materials after use. The number of times reusable packaging is used also ties directly to its environmental impact, as does its end-of-life pathway. For example, glass might be aesthetically appealing for customers, but it is heavy––making it more costly and emissions-intensive to transport––and is more difficult to recover.  Faced with this choice, reusable plastic options could be the more lightweight and recyclable option. 

While there are no simple answers, there are many possibilities. The pandemic has urged us to rebuild the status quo, and the runway for reuse models is being cleared. As we move forward, evaluating each reusable product or packaging application in its full context––with its entire life cycle and its operating market in mind––can help ensure that the reuse models of the future are economically sound, environmentally responsible, and accessible to and inclusive of all communities. As the conditions grow more optimal for the rise of reuse, we look forward to continuing the work needed to scale these models to their full potential, including building partnerships with brands to accelerate uptake.   

Closed Loop Partners invests in cutting-edge reuse and refill models through its investment funds, while also testing, piloting and scaling new reusable packaging solutions through its Center for the Circular Economy. In partnership with Upstream, Closed Loop Partners has also helped to launch the first national reuse awards in the U.S. — The Reusies. This inaugural event celebrates the pioneers, the trailblazers, the innovators and game-changing heroes who are working and advancing systemic change and solutions to create a world where we can get what we want and need without all the waste. Nominate companies and individuals here.