Closed Loop Partners Releases Playbook of Tangible Single-Use Plastic Bag Reduction Solutions for Retailers

By Closed Loop Partners

March 14, 2023

Playbook highlights tried and tested solutions from partners in the Consortium to Reinvent the Retail Bag that can drive near-term, positive environmental impact and cost savings

NEW YORK, March 14, 2023 — Closed Loop Partners’ Center for the Circular Economy and its Consortium to Reinvent the Retail Bag released a new playbook to provide near-term single-use bag reduction wins that can be implemented by any retailer–– from small local stores to large national brands. The resource highlights effective solutions to reduce the number of bags needed by retailers and encourage the use of reusable bags customers already have at home. Key insights from the playbook are based on research, interviews, surveys and learnings from 17 of the world’s leading retailers across four key categories: communications, employee training, bag and fixture design, and customer incentives.

The playbook highlights 25 strategies across these four categories that cater to retailers who are at different stages of their journey. These strategies include detailed guidance on how best to prompt customers to bring their own bags, where to place reusable bags, items retailers can skip bagging, which customer incentives can be deployed and other strategies. The playbook insights are the product of a first-of-its-kind collaboration among Closed Loop Partners and many of the world’s leading retailers, including 14 retail partners in the Consortium to Reinvent the Retail Bag and three external retailers. Experts from Closed Loop Partners led the creation of the playbook, supported by retail consultancy, McMillanDoolittle, who performed quantitative and qualitative surveys and deep-dive interviews with retailers, supplemented with secondary research and analysis.

Reducing the number of single-use bags that retailers use across their stores can make a tremendous difference. Even a 1% bag reduction has a significant impact on our global waste footprint––in the U.S., that is equivalent to 1 billion fewer bags used and discarded. Beyond driving progress toward sustainability goals, using fewer single-use bags can also help retailers reduce costs, address challenges in stocking bags, engage employees, support customers, and build brand reputation and loyalty.

“Our new playbook walks retailers through strategies they can implement today to get teams and customers on board with reducing single-use bags in stores and encourage shoppers to reuse their own bags,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This tool is for retailers who are looking for quick wins and those seeking innovative, new approaches. We hope these insights serve as an inspiration to retailers looking to reduce their plastic footprint and deploy bag reduction solutions.”

The Consortium to Reinvent the Retail Bag has been working to reimagine the retail bag in the store and across emerging channels like local delivery since its launch in 2020. The last three years have shown significant progress––growing from five retail partners to 15, and deploying more than 6,000 iterative tests, surveys and pilots across markets to help accelerate learnings and the development of sustainable bag solutions. This year, the Consortium will go back into market on a larger scale, testing different complementary strategies to reduce single-use bags. This work will build on the Consortium’s different workstreams––innovation, customer research, policy and infrastructure––and efforts to date. There is no silver bullet to addressing a global plastics waste challenge, and the diverse in-market efforts represent the multi-pronged holistic approach of the Consortium.

In Spring 2023, Consortium partners will test multiple strategies from the Playbook simultaneously in two cities in Arizona and Colorado, launching signage, marketing and customer prompts across stores. The goal of these tests is to enable a broader cultural shift towards customers bringing their own reusable bags from home. The Consortium is inviting other retailers––from mom-and-pop shops to large brands––to join and test the same prompts, signage and marketing materials in order to have the broadest reach with customers and to create ecosystem-wide impact.

Meanwhile, in New Jersey, where there is legislation banning single-use bags in certain stores, the Consortium will test a “returnable bag service” model in which customers are “borrowing” a bag onsite, reusing it before eventually returning it at the same or different retailer’s store to be washed, redistributed and reused by additional customers. This offers a solution for when customers forget to bring their own reusable bags.

Interested retailers can email [email protected] to inquire about joining the Consortium to Reinvent the Retail Bag to gain access to useful research, insights and continued in-market experimentation as well as potentially participate in pilots in Arizona and Colorado.

Learn more at http://beyondthebaginitiative.com/

About the Center for the Circular Economy at Closed Loop Partners

The Center for the Circular Economy at Closed Loop Partners unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Adept at navigating every step in the value chain, Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create scalable innovations that target big system problems. The Center’s first initiative, the NextGen Consortium, assembled leading food and beverage companies, including McDonald’s and Starbucks, to identify and commercialize a widely recyclable, compostable and/or reusable cup. 12 winning cup solutions were selected and the Consortium is supporting the testing of these new solutions as well as conducting select pilots to accelerate their path to scale. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, TJX as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. Learn more about the Consortium here.

Contact: [email protected]

 

Purposeful Collaboration for a Sustainable Future 

By Kate Daly

December 05, 2022

We have learned a tremendous amount along the way, from brands, from customers, and from innovators who are helping to imagine a future where waste is a thing of the past.

Collaborating to solve complex challenges is hard. But scaling new systems effectively and sustainably is even harder when done alone. As we transition from our embedded linear systems into new, interdependent circular ones, we still have much to learn and test so that new approaches can become operational in a diverse set of contexts. Through our NextGen and Beyond the Bag consortia, Closed Loop Partners catalyzes collaborations with innovators and system operators across the packaging value chain to test opportunities and identify pain points within a new reuse economy. We bring together some of the world’s largest companies to harness their expertise and reach to unlock system-wide scale for a waste-free future.  

More than four years ago, when Closed Loop Partners joined with Starbucks, McDonald’s and other brand leaders to launch the NextGen Consortium, we set out to reinvent the cup—and to accelerate systemic change across the industry. We have learned a tremendous amount along the way, from brands, from customers, and from innovators who are helping to imagine a future where waste is a thing of the past. In early 2020, the NextGen Consortium launched a set of reuse ecosystem pilots in the San Francisco Bay Area in partnership with the design firm IDEO. Our report Bringing Reusable Packaging Systems to Life highlighted key insights from these in-market tests, and these learnings are the building blocks for the next phase of testing and innovation the NextGen Consortium is embarking upon in the coming year. 

[READ: The Comeback of Reuse, and the Path Forward] 

As we look forward to all the work ahead, we are pleased to welcome PepsiCo as a Sector Lead Partner, alongside Founding Partners Starbucks and McDonald’s, inaugural Sector Lead Partner The Coca-Cola Co., Supporting Partners Yum! Brands, Wendy’s and JDE Peets, and Environmental Advisory Partner WWF. PepsiCo adds valuable experience to our deep bench of innovators and system operators.  

Continuing collaboration helps unlock greater system-wide scale so that we can go further — together. We’re proud to continue advancing initiatives where competitors are meaningfully engaged in co-creating a more sustainable future for packaging.  

Reuse Series

How Do We Spark a Seachange for Reuse?

By Kate Daly

October 06, 2022

It will take unprecedented collaboration to address the scale of our global plastic waste challenge. Bringing together the nation’s largest retailers to test and pilot sustainable packaging solutions that operate across each other’s stores is a critical step toward this collective goal. 

If you visualize the current journey of most products and packaging in our economy, it looks like a straight line that starts with extracting finite raw materials and ends at the landfill. After decades of relying on this seemingly convenient linear system, its long-hidden economic costs and environmental consequences have become clear, bringing us to a tipping point that necessitates a better way forward — one that considers these materials as resources, not waste.

Consider the iconic single-use plastic bag. In the United States, it’s estimated that we use 100 billion plastic bags per year – and fewer than 10 percent of these are recycled. Most bags wind up in the landfill, in the environment, or in the wrong recycling stream, tangling recycling equipment and leading to costly shutdowns. Today, depending on where we live, our local stores may charge a fee to use a plastic or paper bag or may have banned single-use bags. More and more, customers are demanding convenient options that reduce environmental impact while helping us get our goods home. Reusable bags that we can borrow rather than own are one part of the solution, alongside bag reduction and building the habit of using the bags we already own. We’ve all had moments when we’ve forgotten our reusable bag or taken an unplanned shopping trip, which is where borrowing a reusable bag fits in.

Earlier this month, the Center for the Circular Economy released Beyond the Plastic Bag: Sparking a Seachange for Reuse – a report of our learnings from conducting first-of-a-kind reusable bag pilots at CVS Health, Target and Walmart stores in Northern California last summer.  The report is specific to the testing of reusable bag systems where customers who didn’t bring their own bag could “borrow” a bag and use it multiple times before returning it at the same or a different brand’s store to be washed, redistributed and reused by other customers.

The Beyond the Bag Pilots, launched by the Consortium to Reinvent the Retail Bag and conducted in partnership with global design firm IDEO, unearthed key insights across the customer journey and in behind the scenes operational logistics to determine what needs to be true for reuse models to be successful.

 What We Learned

  • For customers to pay attention to this new approach to carrying goods home, punchy, impact-oriented storytelling, with a clear description of the rewards and benefits of participating is essential
  • For customers to participate in reuse systems, signing up to borrow a bag must be just as convenient, inclusive and accessible as using a single-use bag
  • Accessible drop-off points and quick confirmation of the return of reusables are must-haves for customers to engage fully in a reuse system
  • Impact must be measured at every stage of the system, including percentage of reusable bags recovered, water and energy usage, and bag damage or loss rates. Return rates and repeat participation are critical measurements that require long-term testing and engagement to accurately gauge
  • As reuse grows, so do opportunities for increased efficiencies in shared infrastructure and other collaborations that increase the density and availability of drop-off points and help optimize and scale the system

We need to design and implement every aspect of the new systems thoughtfully to meet the needs of customers and retailers and ensure a measurable environmental benefit. Iterative testing and data-driven decision-making can help avoid unintended consequences, like insufficient recapture of “reusables” or the one-to-one replacement of single-use plastics with reusables.

The learnings from our reusable bag pilots extend far beyond this one application and help bring additional data to the conversation on reuse, but we still have a long way to go. Experimentation, iteration, and collaboration will continue to be key. Additional tests and measurements of reuse systems over longer periods will be necessary to gauge the shift from initial adoption of a reusable product to the active return and repeat engagement in a truly circular reuse system. Through collaborations like the Beyond the Bag partnership we hope to accelerate toward a future in which reusing valuable materials and products in our economy becomes the commonsense norm. Explore the full learnings from our pilots here.

Closed Loop Partners Releases Key Insights from First-of-a-Kind Multi-Retailer Reusable Bag Pilots, with CVS Health, Target & Walmart

By

September 13, 2022

New report from Closed Loop Partners shares insights to guide retailers on effective reusable bag models, a key solution as regulations to reduce reliance on single-use plastic bags grow across the U.S.

Read the full report

September 13, New York, NY – Closed Loop Partners’ Center for the Circular Economy and the Consortium to Reinvent the Retail Bag released a new resource to help guide retailers looking to adopt reusable bag service models. The report, Beyond the Plastic Bag, shares key insights and analysis gathered from collaborative reusable bag pilots conducted in select CVS Health, Target and Walmart stores throughout Northern California in 2021, as part of the Consortium to Reinvent the Retail Bag’s Beyond the Bag Pilots.

Approximately 100 billion single-use plastic bags are used each year in the U.S., most of which end up as waste in landfills and the environment. Reuse models play an important role in addressing single-use plastic packaging waste, alongside other complementary waste mitigation strategies. As retailers work to respond to the urgent challenge and address increasing plastic bag regulations across the U.S., the report provides key findings on what drives an optimal shopper experience and uptake of reuse models:

Customer-facing journey for reusable bag services

  • Effective storytelling is foundational for building awareness
  • Convenience is imperative when it comes to adoption and sign-up
  • Customers are looking for a clear and easy reason to help them reuse
  • Accessible drop-off points and quick confirmation of return help build trust in the reuse system

 

Behind the scenes action enabling reusable bag services

  • Partnering with the right stakeholders matters
  • Impact must be measured at every stage
  • Further scaling reuse systems will help catalyze efficiencies

 

“Successfully implementing reuse models on the ground, and accelerating their growth, takes unprecedented collaboration. Since 2018, the Center for the Circular Economy has been convening competitors to address complex material challenges and advance circular solutions, including reuse,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “This collaboration with the nation’s largest retailers to test and pilot reusable bag solutions across multiple stores is a critical step toward reducing single-use plastic bag waste. Iterative testing and data-driven decision-making of reuse systems can help avoid unintended consequences, like insufficient recapture of reusable packaging or the one-to-one replacement of single-use plastics with ‘reusables.’ We hope that this report on the Beyond the Bag initiative serves as inspiration for forward-thinking organizations looking to bring reuse to the next level. The learnings from our pilots can help guide us toward a future in which reusing valuable materials and products in our economy becomes the commonsense norm.”

The Center for the Circular Economy launched the Consortium to Reinvent the Retail Bag in 2020, convening many of the world’s largest retailers to identify, test and implement innovative new design solutions that serve the function of today’s single-use plastic retail bag. The Consortium’s Innovation Partner, IDEO, worked closely with Closed Loop Partners and its retail partners in designing and running the reusable bag pilots in Northern California featured in the Beyond the Plastic Bag report. Findings from the Beyond the Bag Pilots build on and complement additional learnings from Closed Loop Partners’ NextGen Consortium that ran several reusable cup pilots in 2020, driving forward the Center’s work to rigorously test and hone reuse solutions to ensure that they achieve their intended impacts.

“Through partnerships with innovative startups, collaboration with other partners, and buy-in from our customers, the Beyond the Bag Pilots provided critical data-driven analysis on the role that reuse models could play in plastic waste mitigation when thoughtfully designed and their impact successfully measured,” said Sheryl Burke, Senior Vice President of Corporate Social Responsibility for CVS Health. “We still have a lot to learn collectively, but we’re thrilled to continue our journey towards a more circular future for retail.”

“Bringing Target, Walmart, and CVS Health to the same table demonstrates the partnership needed across our industry to address the challenge of plastic waste and achieve measurable environmental benefits for all,” said Amanda Nusz, Senior Vice President of Corporate Responsibility for Target and President of the Target Foundation. “We’re grateful for the insights these pilots have provided, and we’re applying what we learned to identify bag options that are best for our guests, propelling more circular systems throughout retail.”

“The Beyond the Bag Pilots fostered an unprecedented platform for connectivity between trailblazing reuse start-ups, customers, Walmart, and other retailers in the industry,” said Kathleen McLaughlin, Executive Vice President and Chief Sustainability Officer for Walmart. “The pilots created the space for collective experimentation, and provided data-driven insights on the ease, convenience, and perceived benefits of the models tested. This kind of on-the-ground diligence from pilots is critical to inform what could be next for reuse and where it could fit in a circular economy.”

Over the next year, the Consortium to Reinvent the Retail Bag will continue to conduct extensive research and in-market testing of designs and innovative bag solutions that can reduce single-use plastic bag waste. These aim to inform the viability of solutions in different contexts, as well as the full potential of solutions to more sustainably, accessibly and effectively get goods home.

About the Center for the Circular Economy at Closed Loop Partners

Closed Loop Partners is a New York-based investment firm comprised of venture capital, growth equity, private equity and catalytic capital, as well as an innovation center. In 2018, Closed Loop Partners launched its innovation center, the Center for the Circular Economy, which unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create, invest in and support scalable innovations that target big systems problems. In 2022, the Center launched a Reuse Insights Lab to advance the firm’s testing, piloting and investing in reusable packaging models. The Reuse Insights Lab conducts qualitative and quantitative research and data analytics through in-market testing, focus groups and customer interviews, to identify how to design and build the architecture for a reuse system that brings the circular economy to the forefront in our everyday life. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, The TJX Companies, Inc. as Apparel & Home Goods Sector Lead Partner, and Ulta Beauty as Beauty Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, H-E-B, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. IDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.

Ulta Beauty Joins the Consortium to Reinvent the Retail Bag

By

July 28, 2021

The nation’s largest beauty retailer joins leading retailers across grocery, home goods, sports and apparel, to help combat plastic bag waste  

Ulta Beauty, Inc. (NASDAQ: ULTA), the leading beauty retailer in the U.S., joined the Consortium to Reinvent the Retail Bag as the Beauty Sector Lead Partner, working alongside 13 leading retailers, including Founding Partners CVS Health, Target and Walmart. The Consortium, through its Beyond the Bag Initiative, aims to identify, test and implement viable design solutions that more sustainably serve the purpose of the single-use plastic retail bag.

“Ulta Beauty represents a critical sector that must be at the table as the Consortium to Reinvent the Retail Bag identifies and tests the viability of innovative solutions to replace the single-use plastic bag,” says Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “With the important addition of Ulta Beauty, an established leader, we can expand our reach even further, paving the way for a more sustainable retail industry, at scale.”

The Consortium, managed by Closed Loop Partners’ Center for the Circular Economy, spans multiple work streams with the goal of replacing current retail bags by fueling design innovation, advancing materials recovery and identifying best practices for policy and engaging consumers. As the Consortium’s Beauty Sector Lead Partner, Ulta Beauty will direct priorities and activities for the Beyond the Bag Initiative in the context of beauty retail. With more than 1,250 stores across 50 U.S. states, the retailer will work with Consortium Partners to explore viable alternatives to the single-use plastic bag and recommend applications that align with the sector’s needs and existing operations. Ulta Beauty is committed to bringing leading solutions to the industry as the company works to create a lasting, positive legacy on our environment and world.

The Beyond the Bag Initiative not only brings together major retailers as Consortium Partners, but also engages with stakeholders across the bag value chain, including suppliers, materials recovery facilities, municipalities, advocacy groups and others to collectively promote viable market solutions that can scale, and bring value to retailers, customers and end markets. The Consortium takes a holistic three-year approach to identify and scale affordable, accessible and less wasteful solutions. It will aim to test current innovations, and advance long-term solutions to ensure that the industry is designing both for today and tomorrow’s needs.

What Tomorrow’s Retail Bag Looks Like

By Kate Daly

February 16, 2021

Hint: It’s not a single-use plastic bag.

12 minutes. That’s how long it typically takes from the moment we receive a single-use plastic bag to the moment we discard it. And those 12 short minutes barely register within the much longer life cycle of the plastic bag. The story of the plastic bag starts with extracting finite fossil fuels––like natural gas ––and usually ends in landfills, or worse, in our oceans, where they take decades to break down. It’s time that we identify a better, more resilient way forward for retail––one that maximizes valuable resources and benefits the customer, the retailer and the planet.

Every year, 100 billion single-use plastic bags are used annually in the U.S., and fewer than 10% of those are recycled. Plastic bags continue to be one of the top ten most littered items on our beaches, contributing to a mounting global waste crisis. And now, the urgency of these environmental challenges are coming head-to-head with a rapidly changing retail landscape, as a result of the COVID-19 pandemic. Stay-at-home mandates from many governments and work-from-home policies from many companies are driving the growth of e-commerce and digitization as consumer habits shifted almost overnight. This shake-up in retail norms presents the ideal moment for reinventing the single-use plastic bag through new business models and design innovation. If there was ever a time to rethink the status quo of our retail system, it is now. 

The plastic bag plays a pivotal role in the retail experience; whether you’re buying groceries, ordering a shirt for delivery or picking up a prescription. It’s an extension of the store beyond its premises, and a convenience to the consumer, as we carry our goods home, pick them up from the curb or receive them at our doorsteps. To address the challenges of this shared experience around the plastic bag, we need a whole suite of  solutions that can fit the varied retail contexts and customer needs across different geographic, social and economic environments.  

This week, our Consortium to Reinvent the Retail Bag’s global innovation challenge, the Beyond the Bag Challenge, identified nine winning solutions that show the breadth and real-world promise of solutions that already exist to help reinvent retail and the plastic bag . Each brings a unique contribution to creating a new way to get our goods home, and together they can help pave the way forward, capitalizing on current market trends and shifting consumer habits in order to advance larger, industry-wide sustainable change. 

 

Tracking the bag throughout its life

New digital technologies make it possible for customers and retailers to see well past the 12 minutes that elapse between the current checkout counter to disposal of today’s single-use plastic bag. They provide a clearer, more holistic picture of the lifespan of the bag, and with it, elevate the transparency of entire supply chains.

EON uses the Internet of Things (IoT) to help retailers track inventory, manage reverse logistics and understand how bags are used by monitoring impact data throughout the bag’s value chain, and extending lines of sight into their full lifecycle.

SmartC, a solution co-created by 99Bridges and Envision Charlotte, leverages IoT technologies to connect reusable bags, enabled by smart tags, at participating retail stores, allowing retailers to reward customers with points, coupons or discounts every time they reuse their shopping bags. 

And what about all the existing reusable bags sitting in our closets? Fill it Forward created a tag that connects our bags to a mobile app where users track their environmental impact, help give back to charitable projects, and offer rewards that encourage reuse—significantly extending a bag’s lifetime.


Meeting customer needs

Amidst a changing retail environment, these innovations recognize that habits are difficult to break, and to address this challenge, they have innovated around our lifestyles. Their Reuse models offer durable alternatives to the current retail bag, improving on the user experience not only from a performance standpoint, but from an environmental perspective too.  

GOATOTE offers a kiosk system that provides us easy access to clean reusable bags, solving for those moments you do not have a reusable bag, but don’t want the trade-off of a single-use alternative offered at the store.

ChicoBag aims to have lightweight, compact, reusable bags readily available for a variety of customer interaction points––delivery, curb-side pick-up or in-store.

For those who shop online or use pick-up services, Returnity designs and manufactures reusable shipping bags and boxes for products already on the market, and provides the e-commerce and delivery packaging system that powers how these bags and boxes are used. 


Aligning with existing retail operations 

Some emerging innovators are focusing on material science innovations that result in bags that are indistinguishable from today’s plastic bag to a customer or retailer at checkout, but are sourced from renewable materials and follow different paths at end of use.  

To replace traditional thin film plastics, Sway offers a seaweed-derived material that is bio-based and has the potential to be carbon-negative at scale. Their replacement matches the strength and performance of traditional plastic bags.

PlasticFri, on the other hand, sources starch from agricultural waste, creating a bio-based, compostable bag.

As an  upgrade to traditional paper bags, Domtar is developing a new bio-based, recyclable material of 100% cellulose fiber that  is stretchable and stronger, able to stand up to multiple uses. When considering which type of materials to introduce to a location, it is equally important to assess the availability of local curbside organics collection and anaerobic digestion and composting facilities, to ensure that these bags can be processed at end-of-life. 

Today, the outsized impact of plastic bag waste demands innovative solutions. However, as companies work toward zero-waste goals, the packaging of items that go inside the bag is also an important consideration. In recognition of this, we are giving special recognition to two Beyond the Bag Challenge submissions as Circular Trailblazers. These companies are advancing refillable and reusable packaging systems for products across retail, from food to cleaning supplies, broadening the horizon for the waste-free future of retail. Algramo, a start-up based in Chile and now piloting in New York, has created a mobile dispensing system for personal care and cleaning products that allows shoppers to skip packaging all together. Loop, developed by TerraCycle, creates reusable and recyclable packaging alternatives for some well-known household products, eliminating the need for single-use packaging when customers visit a store, or deliver these items to their homes.  

There is no one replacement for the current single-use bag––the solution lies in a combination of approaches that can fit into diverse retail markets.  And it’s critical to test these solutions. The nine winners of the Beyond the Bag Challenge––Chicobag, Domtar, EON, Fill it Forward, GOATOTE, PlasticFri, Returnity, SmartC and Sway––need further investment, refining and piloting to help set them up for success, with support from the retail partners who came together to create the Consortium to Reinvent the Retail Bag. We look forward to the exciting work ahead to assess how these solutions can align with customer needs, the growing demand for circular solutions, and the changing face  of retail. 

Closed Loop Partners joins with CVS Health, Target & Walmart to Announce Winners of “Beyond the Bag” Innovation Challenge

By Closed Loop Partners

The Consortium to Reinvent the Retail Bag enters next phase: testing and piloting new design solutions to combat plastic waste

See the 9 Winners

NEW YORK, Feb. 16, 2021 /PRNewswire/ — The Center for the Circular Economy at Closed Loop Partners announces the nine winners of the Beyond the Bag Challenge: ChicoBag, Domtar, Eon, Fill it Forward, GOATOTE, PlasticFri, Returnity, SmartC and Sway. The winning solutions fall into three categories: Reuse and Refill; Enabling Technology; and Innovative Materials. Their work ranges from reusable packaging systems, to technology that incentivizes consumers to make the sustainable choice, to bags derived from seaweed or agricultural waste. The winners now enter the next phase of the initiative: working closely with the Consortium to prototype, refine and test the viability of their designs to scale as long-term solutions.

It is estimated that we use 100 billion plastic bags per year in the U.S. alone and less than 10 percent are recycled; the convenience of single-use plastics has had far-reaching consequences for the planet. Single-use plastic bags continue to be one of the top 10 items found along beaches and waterways according to data from Ocean Conservancy’s International Coastal Cleanup. The global threats brought about by climate change and the pandemic have only underscored the urgency of addressing our current system.

The Consortium to Reinvent the Retail Bag is a pre-competitive collaboration committed to reimagining the retail bag and creating a more circular delivery system. Unveiled in July 2020, the Consortium’s Beyond the Bag Initiative is an ambitious three-year undertaking that aims to identify and scale innovative alternatives to the single-use plastic retail bag. Consortium Founding Partners CVS Health, Target and Walmart committed $15 million collectively to the bold collaboration, with the goal of driving transformational change. The Consortium has welcomed additional partners DICK’S Sporting Goods, Dollar General, The Kroger Co., The TJX Companies, Inc., Ahold Delhaize USA Brands, Albertsons Companies, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens, who have joined in its mission.

“There is no one-size-fits-all solution to tackle a problem as complex as our reliance on single-use plastic bags,” says Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “The diversity of our winners underscores how businesses and consumers alike need to employ a range of solutions to fit different geographic, social and economic contexts. We’re thrilled to announce these companies entering the next phase of the initiative, as we continue to support their growth and begin to implement select pilot programs.”

The Center for the Circular Economy at Closed Loop Partners offers a holistic approach to tackling complex challenges to the circular economy, by operating across every point of the value chain. This enables the Center and its partners to better understand the diversity of needs across multiple sectors, enhance buy-in from key players and identify opportunities. The Center is a place where competitors and peers alike can join for a common purpose.

“It is exciting to see the potential of our efforts to reimagine the single-use bag in action as we unveil these innovative solutions,” says Eileen Howard Boone, Senior Vice President, Corporate Social Responsibility and Philanthropy, CVS Health. “We look forward to exploring opportunities to pilot these solutions at CVS Pharmacy locations.”

The Beyond the Bag Challenge is only the first step. The Center and its partners are committed to a measured, data-driven approach to test and scale viable, long-term solutions that bring value to the entire system.

“We know that tackling this challenge requires a holistic approach to best serve the needs of people, the business, and the planet,” says Amanda Nusz, Senior Vice President of Corporate Responsibility, Target. “We’re excited by the nine winners – together they offer a compelling range of possibilities and inspiring potential solutions to this urgent and necessary work.”

“We’re proud to be part of a collaborative endeavor like the Beyond the Bag Initiative,” says Jane Ewing, Senior Vice President Sustainability, Walmart. “The Beyond the Bag Challenge winners inspire us to reimagine a more sustainable future, showcasing the breadth and tangibility of innovative solutions and we look forward to supporting them in their development.”

The Selection Process
The Beyond the Bag Challenge, in partnership with the global design firm IDEO, sought to identify long-term solutions that reimagine how to get goods home from an in-store purchase, from curbside pick-up, and in-home delivery. Over 450 innovators from around the world submitted their ideas on how to reinvent the retail bag. The Consortium then selected a shortlist of 58 concepts to explore deeper, and ultimately selected a cohort of 9 Winners.

Winners were chosen through a collective process by a panel of 10 subject matter experts alongside the Consortium’s Founding Partners, Sector Lead Partners, Environmental Advisory Partners and the Center for the Circular Economy at Closed Loop Partners. A comprehensive set of criteria addressed three overarching areas:

  • People: it must maintain the convenience, efficiency and effectiveness of the single-use plastic bag for customers and retail employees alike. It must take into account accessibility and inclusivity.
  • Business: it must have attainable, long-term value for retailers in a variety of environments.
  • Planet: it must operate within a circular system and lessen or eliminate environmental and social harm in its sourcing, production, useful life and end-of-life.

These principles are equally important when looking to scale and implement systems that change how we transport items from businesses to home. The Beyond the Bag Initiative thinks outside the box, seeking solutions that align the interests of people, the planet and business.

The Next Phase
Winners will receive a portion of $1 million in prize money and are eligible for additional financial support to support testing, piloting and scaling efforts. Depending upon the type of solution, they will either be invited to join the Circular Accelerator, a mentorship program to further hone and advance their solutions, or begin product testing to improve performance, customer experience and more. The Consortium will work closely with winning solutions throughout 2021, supporting design research, prototyping, mentoring and iterative developments toward piloting select solutions in-market.

About the Center for the Circular Economy at Closed Loop Partners
The Center for the Circular Economy at Closed Loop Partners unites competitors to tackle complex material challenges and to implement systemic change that advances the circular economy. Adept at navigating every step in the value chain, Closed Loop Partners brings together designers, manufacturers, recovery systems operators, trade organizations, municipalities, policymakers and NGOs to create scalable innovations that target big system problems.

The Center’s first initiative, the NextGen Consortium, assembled leading food and beverage companies, including McDonald’s and Starbucks, to identify and commercialize a widely recyclable, compostable and/or reusable cup. 12 winning cup solutions were selected and the Consortium is supporting the testing of these new solutions as well as conducting select pilots to accelerate their path to scale. Learn more about the Center’s work here.

About the Consortium to Reinvent the Retail Bag
The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. The Kroger Co. joined as Grocery Sector Lead Partner, DICK’S Sporting Goods joined as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner and TJX as Apparel & Home Goods Sector Lead Partner. Ahold Delhaize USA Brands, Albertsons Companies, Hy-Vee, Meijer, Wakefern Food Corp., and Walgreens are Supporting Partners, and Conservation International and Ocean Conservancy serve as Environmental Advisory Partners. IDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.

Contact: [email protected]

Wakefern Next to Venture ‘Beyond the Bag’

By Bridget Goldschmidt, Progressive Grocer

February 12, 2021

Wakefern Food Corp. has become the latest grocer to join the Consortium to Reinvent the Retail Bag and its Beyond the Bag Initiative, a collective effort with the goal of identifying, testing and scaling design solutions to create a more sustainable retail bag.

“For more than four decades, the Wakefern cooperative has supported sustainability through efforts such as recycling plastic bags and other materials, reducing food waste, and implementing energy-efficient technology at retail and in our distribution centers,” said Karen Meleta, Wakefern’s chief communications officer. “Encouraging our customers to use reusable bags to shop and reducing dependency on single-use plastic and traditional paper bags is another important part of our commitment to the environment. We believe the best bag is a reusable bag, and we are proud to work with fellow consortium partners and innovators to create an even better retail bag and further advance our waste reduction initiatives.”

Launched in 2020, Beyond the Bag is a three-year effort to create sustainable and cost-effective retail bag solutions. The initiative unites major retailers as consortium partners, among them founding partners CVS Health, Target and Walmart, alongside other partners Dick’s Sporting Goods, Dollar General, Kroger, Albertsons Cos.Hy-Vee, Meijer and Walgreens. The consortium also works with such stakeholders as suppliers, materials recovery facilities, municipalities and advocacy groups to collectively identify viable market solutions that can scale and bring value to retailers, customers and end markets. Taking a holistic approach to identify and scale affordable, accessible and less wasteful retail bag alternatives, Beyond the Bag spans various complementary workstreams, driving innovation, advancing materials recovery through infrastructure investments, and seeking best practices for policy and engaging consumers.

Wakefern’s supermarket banners already offer a range of reusable bags.

“Wakefern’s connection to the communities its stores serve, and its alignment with the consortium’s broader vision, lays the essential foundation for meaningful impact at scale,” said Kate Daly, managing director of the Center for the Circular Economy at New York-based investment firm Closed Loop Partners, which launched the consortium. “We are thrilled to welcome Wakefern Food Corp. to the consortium to help build more pathways for collaboration that will create and incentivize sustainable, long-term change for retail.”

The largest retailer-owned cooperative in the United States, Keasbey, New Jersey-based Wakefern Food Corp. comprises 50-plus members that independently own and operate more than 350 supermarkets under the ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage and Dearborn Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, Rhode Island and New Hampshire. The company is No. 25 on The PG100, Progressive Grocer’s2020 listing of North America’s top retailers of food and consumables. Walmart, Kroger, Walgreens, CVS Health, Target, Albertsons, Dollar General, Meijer and Hy-Vee are Nos. 1,3, 4, 6, 7, 8, 16, 19 and 33, respectively, on PG’s list.

 

Originally published in Progressive Grocer

Dollar General Joins the Beyond the Bag Initiative as Value Sector Lead Partner

By

February 04, 2021

DG’s 17,000+ stores to serve as key partner in exploring more sustainable solutions to reinvent the retail bag

GOODLETTSVILLE, Tenn.–(BUSINESS WIRE)–Dollar General (NYSE: DG) announced today its commitment to join the Consortium to Reinvent the Retail Bag as its Value Sector Lead Partner. The Consortium, through its Beyond the Bag Initiative, aims to identify, test and implement viable design solutions that can more sustainably serve the purpose of the current plastic retail bag.

The Center for the Circular Economy at Closed Loop Partners launched the initiative to replace the current retail bag in July 2020 and currently has multiple work streams to spur innovation, identify best practices for policy and engage consumers. Recently, the Consortium announced 58 shortlisted solutions from the Beyond the Bag Challenge, selected from 450+ submissions from more than 60 countries. Challenge winners will be announced soon.

As a Sector Lead Partner, Dollar General will direct priorities and activities for the Beyond the Bag Initiative in the context of the value sector of retail. DG and its more than 17,000 stores across 46 states will explore viable solutions resulting from the Beyond the Bag Challenge and recommend ways in which these solutions can align with the operations of existing stores and customer needs.

“Dollar General’s desire to be good stewards of our communities while reducing our environmental impact through sustainable and business-friendly practices inherently aligns with the Consortium’s vision for a more sustainable retail industry,” says Steve Sunderland, Dollar General’s executive vice president of store operations. “We understand industry-wide changes and innovative approaches need to be considered, and we look forward to working with Closed Loop Partners and the winning solutions to explore viable alternatives to the current retail bag.”

“We are delighted to welcome Dollar General to the Consortium to Reinvent the Retail Bag, joining our Founding Partners CVS Health, Target and Walmart, alongside other leading retailers to pave the way forward for a more sustainable future for retail,” says Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “As an innovator in the sector, Dollar General’s commitment is critical to making circular solutions more widely available, while addressing the challenges of the single-use bag.”

Approximately 100 billion single-use plastic bags, typically made of non-renewable fossil fuels, are used in the U.S. annually, and less than 10% of these are recycled. These bags have also become among the top 10 items found on beaches and waterways around the world, impacting the planet, people and businesses. To learn more about the Consortium to Reinvent the Retail Bag, visit www.beyondthebaginitiative.com.

About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 80 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 16,979 stores in 46 states as of October 30, 2020. In addition to high-quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

About the Consortium to Reinvent the Retail Bag
The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. Kroger joined as Grocery Sector Lead Partner, DICK’S Sporting Goods as Sports & Outdoors Sector Lead Partner, Dollar General as Value Sector Lead Partner, and Albertsons Companies, Hy-Vee, Meijer, and Walgreens as Supporting Partners, alongside Conservation International and Ocean Conservancy as Environmental Advisory Partners. OpenIDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.

Contacts

Crystal Ghassemi
Media Hotline: 1-877-944-DGPR (3477)
[email protected]

Albertsons Companies Joins Beyond the Bag Initiative

By

January 25, 2021

Goals include reducing use of virgin materials, scaling new solutions, diverting bags from landfills; efforts complement plastic reduction work already underway at Albertsons Cos.

BOISE, Idaho–(BUSINESS WIRE)–Albertsons Companies today announced that it has joined the Beyond the Bag Initiative, its latest step to contributing to efforts to reduce plastic waste.

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, is a multi-year collaboration across retail sectors that aims to identify, test, and implement innovative new design solutions that serve the function of today’s single-use plastic retail bag, delivering ease and convenience for consumers while striving to lessen the impact on the environment.

“Albertsons Cos. has a passion for innovation and shares Beyond the Bag’s vision of reinventing the single-use retail bag,” said Suzanne Long, Group Vice President of Strategic Sourcing & ESG. “Ensuring our products are better for our communities and the planet is a priority for us. We look forward to working with the Beyond the Bag Initiative to help create a more sustainable future.”

The Beyond the Bag Initiative has several foundational goals:

  • Reduce the use of virgin materials from natural resources and greenhouse gases emitted from the production and recovery of bag solutions
  • Identify and scale innovative new design solutions to create a system that serves the function of the current retail bag
  • Increase the percentage of retail bags diverted from landfills
  • Inspire and engage people to imagine new possibilities for the retail bag system

Convened by The Center for the Circular Economy at Closed Loop Partners, the Consortium includes retailers, environmental advisory partners, and third-party experts. Last summer, the Consortium launched a global innovation challenge to identify solutions to replace the current plastic bag, inviting entrepreneurs, designers, suppliers, and problem-solver to submit solutions. The Consortium expects to announce winning concepts in February. Eligible winners will receive funding, assistance in scaling, and get access to testing and potential piloting opportunities.

“It’s time for us to think beyond the status quo and reinvent the ubiquitous retail bag for a more sustainable future,” says Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners. “We’re thrilled to welcome Albertsons Cos. into this consortium of leading retailers. Together, we can create impact at scale and tackle the challenge of plastic bag waste that spans companies and sectors.”

Throughout the next few years, Albertsons Cos. will continue to work on its own initiatives as well as collaborate with Consortium Partners to provide solutions for how to transport groceries home in a way that is both convenient for customers and more sustainable for the environment. The Consortium includes the three Founding Partners CVS Health, Target, and Walmart, as well as Kroger, DICK’s Sporting Goods, Hy-Vee, Meijer and Walgreens.

More information about the Beyond the Bag Initiative and its retail partners can be found here.

Additional plastic reduction efforts already underway at Albertsons Cos:

  • Plastics and Packaging Pledge: Albertsons Cos. announced its Plastics and Packaging Pledge in April 2019 to advance sustainability and reduce plastic waste throughout the company and its banners, starting with its operations and its extensive Own Brands portfolio. Among the commitments is a pledge to ensure 100 percent of its Own Brands packaging is recyclable, reusable, or industrially compostable by 2025. The company has also committed to decreasing its overall plastic usage, with an emphasis on single-use plastics. More information about the company’s Plastics and Packaging Pledge can be found at www.albertsons.com/plasticspledge.
  • Reusable bags made with recycled bags and plastic film: Select stores offer reusable shopping bags that are produced through a closed-loop process that produces bags made from 65 percent recycled material, including a minimum of 40 percent post-consumer waste. Some of this recycled material comes from plastics that customers recycle in the stores and the company’s own operations.
  • Reusable bags made from ocean-bound plastic: The company’s Southern California stores offer bags made with up to 90 percent post-consumer plastics that would otherwise end up in oceans and waterways. Each bag is created from material that has been traced through the entire supply chain – from collection to production.
  • Efforts to reduce single-use bags: The company is proactively working to decrease double-bagging and increasing the number of items in each bag while still protecting the groceries inside the bag. The plastic bags come with a printed reminder to reminder to recycle bags; many stores offer drop-off bins for single-use plastic bins to help customers recycle their bags.

 

About Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the United States. The company operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Cos. is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave $225 million in food and financial support. In 2020, Albertsons Cos. made a $53 million commitment to community hunger relief efforts and a $5 million commitment to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans’ outreach.

About the Consortium to Reinvent the Retail Bag

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. Kroger joined as Grocery Sector Lead Partner, DICK’S Sporting Goods as Sports & Outdoors Sector Lead Partner and Albertsons Companies, Hy-Vee, Meijer, and Walgreens as Supporting Partners, alongside Conservation International and Ocean Conservancy as Environmental Advisory Partners. OpenIDEO is the Consortium’s Innovation Partner. Learn more about the Consortium here.

Contacts

Andrew Whelan
[email protected]